The first and fifth ad indicates a relevancy issue for Google advertisers. If you’re advertising “Free VoiceXML platform” or “Monitor Server health,” why on earth is someone from Twiter (one T) going to convert for you? They might click out of curiousity, but the probably aren’t going to buy (in fact, there’s a lawsuit against Google over the quality of domain ads pending. Google’s has also been sued over trademark issues with typo domains). … [Read more...] about How Google & Yahoo Make Money Off A Twitter Typo Domain
How to make money from share trading
One other thing to consider too is a certain amount of your income is taxable and a certain amount of it is not. If you have an IRA, a retirement account, you can move more of your money to keep yourself in a lower tax bracket. You can bump money from what you’ve earned into your retirement account, which generally will make it non-taxable. That can save you a ton of money on taxes. … [Read more...] about How to Make the Leap to Full-Time Freelancing
Make big changes to produce more dramatic changes between page versions, requiring fewer page views before a winner can be determined. Test goals that have better overall conversion rates like bounce rate, click-through rate, or average time on site (rather than sales or leads generated). Run fewer variations so that your traffic is divided into fewer segments. Run tests on your highest traffic pages (like your home page), rather than those that get less traffic (like your checkout page). … [Read more...] about Conversion Rate Optimization Mistakes You’re Making
Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. Today he is the Cofounder of Optmyzr, an AdWords tool company focused on unique data insights, One-Click Optimizations™, advanced reporting to make account management more efficient, and Enhanced Scripts™ for AdWords. He stays up-to-speed with best practices through his work with SalesX, a search marketing agency focused on turning clicks into revenue. He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. … [Read more...] about 6 common PPC reporting mistakes that can make you look terrible
On to the fun stuff: what might Facebook do, beyond making more people rich, with all the money? More headcount and more acquisitions are obvious moves. In addition the company is reportedly going to move to a new, larger home in Menlo Park that was a former Sun Microsystems campus — sometimes referred to as “Sun Quentin” after the California prison in nearby Marin County. … [Read more...] about With So Much Money Is A Facebook Search Engine Inevitable?