The goal is to increase conversion rates AND traffic. But, more often than not, improving your conversion rates will produce the better ROI. That doesn't mean you ignore search engine rankings, but it does mean that you make sure that you're not just looking at rankings as the end game result. … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
How to optimize your website for search engines
This is evident in the fact that many of the most popular columns in 2015 were focused on getting the fundamentals right. Where do I get started with local SEO? How can I build links in an ethical manner to avoid penalties? What’s the best way to manage my AdWords campaigns? How do I optimize video content on YouTube? These are all questions that were addressed by our top columns on Search Engine Land this year. … [Read more...] about Search Engine Land’s Top 10 Columns Of 2015
Jessica Thompson is Associate Features Editor at Marketing Land and Search Engine Land. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com. … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
Search engine optimization (SEO) is important for any business with an online presence — but for those that serve a specific geographical area, it’s crucial. While the basic tenets of traditional SEO do indeed apply to local businesses, the fact is that local search is its own beast, and it requires a particular set of skills. … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015
Ginny will continue to focus on paid search and paid social/advertising while writing for both Search Engine Land and Marketing Land. We're excited that she's coming on board full-time, and we know she's a great fit - in large part because she survived her first full staff meeting last week at our SMX West conference! … [Read more...] about Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Search Engine Land, Marketing Land