The goal is to increase conversion rates AND traffic. But, more often than not, improving your conversion rates will produce the better ROI. That doesn't mean you ignore search engine rankings, but it does mean that you make sure that you're not just looking at rankings as the end game result. … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
How to optimize your website for search engines
And despite 2015 arguably being the true “year of mobile” in search — we lived through Mobilegeddon and we saw mobile searches overtake desktop searches on Google — only one of the top 10 pieces dealt specifically with mobile search, and that was Emily Grossman’s piece on Apple Search and iOS app indexing. Indeed, app indexing became a hot topic this year as search engines began surfacing more and more app content within their search engine results pages. … [Read more...] about Search Engine Land’s Top 10 Columns Of 2015
But the fact remains that links are the most important off-page signal for search engine rankings, and strategic link acquisition is therefore critical for effective search engine optimization. For SEO efforts to reach their full potential, businesses and online marketers simply cannot opt out of link building. … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
Search engine optimization (SEO) is important for any business with an online presence — but for those that serve a specific geographical area, it’s crucial. While the basic tenets of traditional SEO do indeed apply to local businesses, the fact is that local search is its own beast, and it requires a particular set of skills. … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Search Engine Land, Marketing Land