Search engine rankings are, and always will be, important. Though, with social, local, and personalized results being mixed in, the value of a ranking has been greatly diminished. Just because you see a keyword ranking great, doesn't mean your audience is. … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
How to optimize your website for search engines
And despite 2015 arguably being the true “year of mobile” in search — we lived through Mobilegeddon and we saw mobile searches overtake desktop searches on Google — only one of the top 10 pieces dealt specifically with mobile search, and that was Emily Grossman’s piece on Apple Search and iOS app indexing. Indeed, app indexing became a hot topic this year as search engines began surfacing more and more app content within their search engine results pages. … [Read more...] about Search Engine Land’s Top 10 Columns Of 2015
But the fact remains that links are the most important off-page signal for search engine rankings, and strategic link acquisition is therefore critical for effective search engine optimization. For SEO efforts to reach their full potential, businesses and online marketers simply cannot opt out of link building. … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
Search engine optimization (SEO) is important for any business with an online presence — but for those that serve a specific geographical area, it’s crucial. While the basic tenets of traditional SEO do indeed apply to local businesses, the fact is that local search is its own beast, and it requires a particular set of skills. … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015
Ginny will continue to focus on paid search and paid social/advertising while writing for both Search Engine Land and Marketing Land. We're excited that she's coming on board full-time, and we know she's a great fit - in large part because she survived her first full staff meeting last week at our SMX West conference! … [Read more...] about Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Search Engine Land, Marketing Land