For many of us that own blogs and generate excellent relatable content, engagement seems to linger just beyond our reach. We write well, there’s praise, tweets, shares, +1’s – but just how much of your content is being read? Going beyond the search and keyword into how those keywords bring the visitor into content they either read or don’t read, is the next step beyond basic Google Analytics. Many in the industry believe a fast bounce from your page back to the search results is a negative in Google’s eyes. That user is basically voting your content down, saying “this isn’t what I wanted when I entered this specific query.” If this is true, and I happen to believe it is or it will be, reducing bounce rate by investigating user behavior is a great way to increase your chances of a nice ranking for any given phrase. Nice ranking plus amazing user-pleasing content equals goal achievement. You can picture how this works in a circle. How long … [Read more...] about How To Measure Content Engagement With Analytics & WordPress
How to redesign wordpress site
With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for marketers to pay attention to how fast their sites are. Page speed has long been a ranking factor for desktop search results, and it may soon impact mobile rankings as well. The benefits of improved load times go well beyond their impact on SEO and your site’s organic rankings, however. Consider recent Google data, which shows that “53 percent of visits are abandoned if a mobile site takes longer than three seconds to load,” or that “for every second delay in mobile page load, conversions can fall by up to 20 percent.” So, how do you actually go about speeding up your site? For many non-technical marketers, trying to figure out how to improve page speed can be a daunting task. Which levers should you actually be pulling to generate a result? And how do you get those changes implemented on your … [Read more...] about The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Search Engine Journal is made up of a team that works every day with our authors to make their posts the best they can be. We span five time zones and most of our work is behind the scenes. I’d like to shine some light on this backstage process via this interview series with my team members. Up next is Slobodan Manic. Summed up: if this was Oz, he’d be the Wizard. You’re Alpha Brand Media (ABM) and SEJ’s Chief Technology Officer. How did you begin your career with tech and design? I was interested in tech for as long as I can remember, took my first programming lessons way back in the 80’s. My involvement with WordPress started much later, when I was setting up my personal blog seven years ago. Not long after that I started poking the box and figuring out how to make changes on my own and after becoming comfortable with that I figured why not use this new skill to make some money. How did you start working with ABM and SEJ? Believe it or not, working for … [Read more...] about WordPress Superhero: Slobodan Manic Saves The Day [INTERVIEW]
Now, it’s critical to make the revamped website bulletproof from an SEO perspective. With all the chaos and the huge task list that comes with a site relaunch, it’s easy to drop the ball on the site’s SEO and thus seriously jeopardize the link authority and rankings you had built up over time. The importance of planning out an elegant transition cannot be overstated. But what exactly is the plan? Well, that depends on the type of relaunch upon which you are embarking. New Skin? If the scope of your redesign is limited to a visual refresh with few technical changes, then your relaunch is in little danger of experiencing major SEO snags. However, most redesigns also involve changes to information architecture, navigation, URLs and so forth. If that’s the case for you, you’ll need to conduct the right SEO checkups to ensure the search engine spiders will be able to traverse your site effectively and find all of your content. Completely New URL? Unfortunately, … [Read more...] about Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan!
From Marketing Land: Snap Ads Max Reach is Snapchat's version of the home page takeoverMay 2, 2017 by Tim Peterson For one day, advertisers can get their vertical video ads seen by all US viewers of Snapchat's various Stories formats. YouTube invites users to give feedback on its upcoming redesignMay 2, 2017 by Amy Gesenhues The new look and feel will be based on Material Design principles of simplicity, consistency and beauty. Study: Q1 Google Display Network placementsMay 2, 2017 by Ted Ives Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best. How to optimize for voice searchMay 2, 2017 by Sherry Bonelli Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search. How martech is working to solve the consumer identity crisisMay 2, 2017 by Barry Levine From machine learning to biometrics … [Read more...] about Marketing Day: Snap Ads Max Reach, YouTube redesign & Google AdSense