Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google made 5 announcements. Google to Boost News Articles in Search Results for Paying Subscribers Soon, Google will boost news articles in search results for paying subscribers of those publications. According to Bloomberg, Google is making this change in an effort to assist publications with finding and retaining paying subscribers. Additionally, Google will share search data which shows who is most likely to pay for content, meaning publishers can better target new subscribers. Google Publishes Annual Bad Ads Statistics Every year, Google gets faster and more efficient at removing ads that violate its policies. In 2017, over 3.2 billion ‘bad ads‘ were removed, which translates to an average of 100 bad ads per second. These bad ads included: 79 million attempting to send people to malware-laden sites 66 million ‘trick-to-click’ ads 48 million … [Read more...] about This Week in Search: 5 Moves by Google!
How to remove content on google
If at one point you’ve bought links, hired an SEO agency, or received a sudden decrease in website traffic, then this blog post is for you. Even if you don’t have a penalty at this time, you’ll want to review the inbound links coming into your site. It’s always better to be proactive because by the time you realize you have a penalty it’s too late. This is the 2015 process for removing a penalty and analyzing potentially hazardous links. Tools Needed: Step 1: Gather Information Start by pulling the freshest download of your sites total links from Google Webmaster Tools. Click on Search Traffic > Links to Your Site > Who links the most – More > Download Latest Links > Export to Google Docs Once the links are exported into a Google doc I recommend pairing this data with a third-party tool such as Chris Cemper’s Link Research Tools (LRT). Depending on the number of links, this tool will give you more bandwidth to tackle the brunt of … [Read more...] about A 2015 Process To Removing a Google Link Penalty
Google News Archive Search allows you to search through news articles that date back longer than the 30 days that are typically covered by regular Google News. It’s still available. However, it’s now more difficult to use without having its own home page. Yesterday, the URL for the Google News Archives started redirecting to the Google home page. Today, it now redirects to the Google News advanced search page. Help pages for Google News Archives have also disappeared; they used to be available at news.google.com/archivesearch/help.html. Follows On Print Digitization Closure A few months ago, Google announced that it was pulling the plug on one of the sources for Google News Archive Search. This was the newspaper digitization program launched in 2008. That program scanned print copies of old newspapers to make them searchable online. Google told Search Engine Land that this material would continue to be available to Google searchers, even if more wasn’t being … [Read more...] about Google News Archive Search’s Home Page Is Gone
Why are my Google display campaigns running on “XYZ Hyperpartisan Site” with less-than-accurate or altogether false articles? That’s the polite version of a question I’ve heard in various forms over the past several weeks. Isn’t Google taking steps against fake news on the Display Network? they ask. Why are sites that spread misinformation still able to earn ad revenue through Google’s AdSense publisher network? they wonder. I’ve heard these questions over and over again recently. In a nutshell, the answer comes down to semantics, namely the difference between “misrepresentation” and “misinformation.” Last fall, Google earned a lot of press, including on this site, for updating its AdSense “Misrepresentative content” policy to ostensibly “take aim at fake news,” as The New York Times put it. In its most recent Bad Ads Report, Google said it kicked out 200 sites — out of some 2 million … [Read more...] about Google isn’t actually tackling ‘fake news’ content on its ad network
Google announced this morning they are making two changes to the AdSense product. (1) Enabling the ability to remove ads on a page-by-page basis when that specific page is in violation. (2) A new AdSense policy center so publishers can learn more about why their pages are in violation.Truth is, I thought Google was able to stop specific pages from showing ads in the past. In fact, I am 99% sure they have emailed me about specific pages not being able to show ads due to some sort of violation. But Google said "historically, for most policy violations, we remove all ads from a publisher’s site." Now Google is rolling out "page-level policy action as the new default for content violations," adding that Google will be "able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content."Google does reserve the right to "still use site-level actions but only as needed and when it's necessary, such as in the case of egregious or persistent … [Read more...] about Google AdSense To Penalize/Remove Ads From Pages Vs Whole Site