In my article: the importance of web site structure for an SEO optimized web site you can read about the essential components of an optimised web site. Which pages should not be missing from your web site, what is a high quality site and why the navigation and URL structure is vital for good SEO? … [Read more...] about What Is Search Engine Optimization And Why Is It Important
How to search engine optimize your website
If you let your search engine optimization company know about products or services you have in your pipeline, it can start searching for appropriate keyphrases early on. Then you can start getting traction ahead of time, rather than waiting until your product is already out to start your marketing on the Internet in that area. If your SEO firm asks you what is coming up for your business, let the company know about any initiatives up front. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
While there's nothing inherently wrong with pursuing search engine optimization exclusively, it can take awhile to achieve rankings for competitive, profitable keyphrases, and there's simply no way for your search engine marketing company to accurately predict (as they probably can with some degree of accuracy with PPC advertising) exactly what the initial results will be, and precisely when they will appear. However, for companies which do not have an immediate sense of urgency in their online marketing initiatives and who for whatever reason do not want to pursue PPC, organic SEO still offers a great, albeit slightly delayed, return on investment. … [Read more...] about Search Engine Optimization and Paid Search: What Should Your Philosophy Be?
There are many compelling reasons why your business should hire an expert search engine optimization company rather than bring in an SEO expert internally or simply give the SEO project to an existing team member. Financially, it makes sense. But more so, you're more likely to get the results over the short and long term with an outsourced company for all of the reasons noted above. I'm not saying you have to hire an SEO company - at first. I'm saying eventually you'll probably want to. … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
Unlike traditional forms of advertising, such as the Yellow Pages, it is possible to manipulate your positioning on the search engine listings. The process is referred to as "search engine optimization" (SEO) or "search engine marketing" (SEM) and involves changing different aspects of your website to ensure better search engine positioning. Various factors are involved with any SEO campaign and can range from simple changes to the HTML code within your website, through to making changes to the number of times you mention a product within the page. … [Read more...] about Getting Back to Search Engine Optimization Basics (again)