1. Landing Pages But today, thanks to search engines that have repeatedly improved their search capability, the home page of a website isn’t essentially the one shown in search results. The page is most relevant to the search request is the one accessible. Landing pages are one of the most active ways to change a visitor into a lead. It is a chance to present your message to a specific spectator. While the determination of many content pages on websites is to provide info landing pages are planned for collecting contact information. Landing pages combined with targeted traffic can give a change ratio of as high as 50-60%. … [Read more...] about 10 Powerful Ways to Convert Website Traffic Into Leads
How to send traffic to my website for free
Is your robots.txt file blocking access from search engines? Do you have any 302 redirects that can be changed to 301 redirects? Do Google/ Bing webmaster tools report any messages? Is your 404 page returning a HTTP status 404? Are you missing any title tags/ Meta descriptions? Is your web analytics package recording web traffic? Can web visitors complete their goals on site (complete a form, order online, etc)? Does your non-www website redirect to your www version (or vice versa) If you updated to https, did you redirect or update all http links? … [Read more...] about The Complete Guide to Launching a New Website
Focus on more specific, long-tail search queries to target within your search campaign. Schedule your content sharing across social media to ensure you’re getting the optimal reach. Utilize paid social advertising platforms on a small-scale to for great results. Participate in niche communities and Reddit subreddits to cash in on some quality blog traffic. Run online competitions to increase your blog’s exposure, build its social following, and increase your mailing list. Ensure your blog has a good level of call-to-action around email capture. Don’t think that you need to spend a fortune to get results. Sometimes, less is more! … [Read more...] about Blogging 101: Traffic Generation for Blogs on a Budget
Since this provides a list of keywords that are already sending traffic to the website, it is often the case that this traffic is generated because the keywords have some organic presence in one or more search engines. Optimizing against those keywords provides the opportunity to rank higher in the search engines in which the site is already ranking as well as infiltrating the organic results of additional search engines. Make a list of non-branded keywords from this report for further investigation. This may include inputting keywords into the AdWords Keyword Tool mentioned above to check the demand and into the Rank Checker tool mentioned below to see where the website is currently ranking. … [Read more...] about 3 Free SEO Tools for Identifying Target Keywords
In technology you can't really regulate a competitive market into existence though you could potentially help restore competition to one out of balance. You're ultimately seeking to ensure choice and prevent pricing distortions that may impact end-users (consumers, advertisers). Those values don't seem to be implicated in this discussion. Competing CEOs might argue that long term there's less choice if their sites go out of business. But you can't make an argument that your site is entitled to position 1 or 2 (and so on) in SERPs. … [Read more...] about Should Google Be Allowed To Send Itself Traffic?