These are just some of the factors that go into whether or not a site is a Made-for-SEO website. A more general way to think about it is how the company goes about making decisions. If the only thing considered in making business decisions regarding the site is (a) getting more traffic, or: (b)converting users into sales, then we have a problem. … [Read more...] about Don’t Fall Into The Made-For-SEO Website Trap
How to seo your website
Conversion rate optimization is an important component of SEO. You can’t simply bring on more traffic. It’s like running ads for a 5 star hotel when you only have crackers and candy ready to serve. Maybe the kids will be smiling, but the adults (with the money) won’t. … [Read more...] about Strategic SEO & Website Design
There is a high level of accountability and transparency. When each hour is logged, you can more easily keep track of exactly how much time is being spent on particular aspects of your SEO campaign. You can allocate time very specifically. This can be particularly helpful if you have a specific deadline to launch a product or website, or if you only want a limited time devoted to different aspects of your SEO. You have a set hourly rate. If you’re working with a limited budget for SEO, hourly rates can make it easier for you to predict costs, especially in the short term. You may get a breakdown of service costs. Hourly rates can often make it easier to break down specific services and determine how much each will cost. … [Read more...] about Should You Pay For SEO Hourly, Monthly Or By The Project?
Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank. … [Read more...] about SEO & website design: Everything you need to know
The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there are a number of elements which have now become second nature to the industry. From including keywords in your page titles to writing engaging meta descriptions to always adding alt attributes, it’s fair to say most of us have a generic tick list. But we suspect there is something you’re not doing. While on-page SEO is part of your day to day work and backlink building is as popular as ever, how much of your time are you dedicating to optimising your website speed? This is a crucial SEO task and not dedicating some time to improving website speeds could see your sites slipping down the ranks.Why Website Speed Matters What do you do when you land on a website which is slow to load? Chances are, you click back and find a faster one. Realistically, this is the attitude of most web users as society … [Read more...] about A Crucial SEO Task