Keyword research tools are useful — until they don’t have enough data for your keywords. You need to select phrases worth targeting. Sure, search engines understand concepts that are semantically connected and don’t just match keywords anymore. But when you write a webpage or design an ad, you still need to know which words to use that will do the best job conveying your concepts to searchers. Many keyword tools lump variations together, like singulars and plurals. And they may ignore regional differences altogether. So you may be left in the dark, just guessing. Enter Google Trends. This surprisingly flexible and free tool can shed light on your keyword research. It gives relative search volume data — helping you choose between close alternatives, discover regional preferences and more. Here, I’ll show you five ways to use Google Trends to make enlightened SEO keyword choices. 1. Discover Keyword Variations by Region Your keyword research tool may not … [Read more...] about 5 Enlightened Ways To Use Google Trends for Keyword Research
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Google Seller Ratings have been around for several years; they are really not new to Google AdWords. The newer phenomenon is the usage of Google Seller Ratings skyrocketing since their initial availability. Why the surge? Once upon a time, Google Seller Ratings was an extension typically used only among e-commerce/retail advertisers. Lately, however, advertisers in other industries have been taking advantage of Google Seller Ratings and reaping the benefit of increased click-thru rates. A Quick Refresher: What Are Google Seller Ratings? Google Seller Ratings are an “automated extension” in Google AdWords that shows up automatically if you meet the following requirements: At least 30 unique reviews — each from the past 12 months. A composite rating of at least 3.5 stars. An advertiser’s 30+ reviews can come from two Google-based sources: Google Trusted Stores Google Consumer Surveys Reviews can also come from third-party sites such as: Bazaarvoice Bizrate … [Read more...] about How to Use Google Seller Ratings to Beat Your Competition
A reader sent me a complaint about Ask.com using Google AdWords to send themselves traffic to their search engine, which just leads to a page of search results and additional ads. Now, the Ask.com page does have some licenses content as well, but it mostly shows ads and then some search results.We broke the story on Search Engine Land under the name Is Ask.com Continuing To Play The Google Arbitrage Game?Let me show one of many many examples. Search Google for [what is hyperlipidemia] and you will see this ad from Ask.com:Now click through and you are taken to this page:Most of it is search ads, then some organic ads (both powered by Google I believe) and then some licenses content about the condition within the mix.Google's policy on this states:Google AdWords doesn't allow the promotion of websites that are designed for the sole or primary purpose of showing ads. One example of this kind of prohibited behavior is called arbitrage, where advertisers drive traffic to their websites … [Read more...] about Poll: Is Ask.com Using Google AdWords For Arbitrage Purposes?
“Google” who doesn’t know it, almost everyone in the world knows Google webmaster tools to improve your On-Page SEO. But when you talk about Google with webmasters, you will come to know that Google is not just a search engine, its way bigger than that. Many of us don’t know that Google provides a wide range of tools for SEO and webmasters. The most used tools out of these are Google Webmaster. All these tools are really very useful for website owners. These are developed with high quality coding and programming and thus users get accurate info. What is Google Webmaster? Google webmaster is a tool that helps the webmaster to get max out of their websites or internet properties. This tool will help you know more about the SEO of your website or internet property. Google webmaster tools to improve your New SEO Techniques to Promote Your Websites, You can check almost each and everything about your website on this tool. You can check how many and which are websites … [Read more...] about How to use Google webmaster tools to improve your SEO Ranking?
After the months of speculation and years of debating, Google has finally announced its next step in personalization across many of its ad products. Earlier this week, Google released Customer Match, a feature that gives advertisers the ability to upload a batch of email addresses to Google. This ultimately provides targeting capabilities to specific customers that were previously unavailable. Google has long debated the privacy implications of such a move, given its market share. However, the success of similar Facebook and Twitter products – Custom and Tailored Audiences, respectively – has made this feature impossible to ignore. Custom Match will be available across four of Google’s largest products: Search, YouTube TrueView, Gmail, and the Google Display Network. How Does It Work? First, you need a minimum of at least 1,000 targetable customers before you can create a list. This is a much larger amount than Facebook requires, with a goal of increasing anonymity … [Read more...] about How to Use Google’s New Customer Match Feature