The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade. Content formats are larger and more complex, mobile usage has increased significantly, and there is a growing global population of Internet users on a daily basis. It is within this ever-changing landscape that a group of developers built SPDY (pronounced ‘speedy’, aptly enough), to build on the syntax of the original Hyper Text Transfer Protocol (HTTP). As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for … [Read more...] about What is HTTP/2 and how does it benefit SEO?
How to write blog headlines that drive search traffic
Did you know that more than 50% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business. The following will serve as your guide to expert Amazon SEO and ranking your products on the largest online retail site in the world. Understanding Amazon results pages Knowing the intricacies of how Amazon displays products can be very beneficial to getting your products seen. They pretty much have two results page formats. There is the list view with 15 product results covering all departments. Also the gallery view with … [Read more...] about Amazon SEO: A guide to improving your rankings on Amazon