Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Maps will use crowdsourcing to identify wheelchair-accessible locationsJul 6, 2017 by Amy Gesenhues Anyone can now add accessibility information to places on Google Maps or business listings in search. Fix your outbound link problem in a single workdayJul 6, 2017 by Pratik Dholakiya Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links — without getting rid of the ones that are helping you. 7 most important SEO focus areas for colleges and universitiesJul 6, 2017 by Janet Driscoll Miller For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season. Google Posts are removed after 7 days, with one exceptionJul 6, 2017 by Barry Schwartz Google has … [Read more...] about SearchCap: Google Maps accessibility, Google Posts expire & link problems
How updated is google earth
Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards. The Android app has been updated too, with support to follow soon for mobile browsers and iOS. So what’s new? A lot. First impressions of Earth are simple: this is a hugely impressive feat, one that truly celebrates the world – both natural and man-made – by capturing its farthest corners in finite detail. So, let’s get started. We begin with a zoomed-out view of the planet, before a short introduction from Google on some of Earth’s upgraded features. These features work in a cumulative fashion, each adding to the last and building up to three-dimensional, customizable, multimedia experience of our planet. First up, the search function. The foundation of any … [Read more...] about What’s new with Earth? First impressions of the relaunched Google Earth
It’s Christmas Eve, and you know what that means. Santa Claus is busy delivering toys to boys and girls around the world. Where is Santa Claus right now? Below, our annual round up of ways to find Father Christmas, from tracking Santa on Google Earth to monitoring him from your iPhone. NOTE: If you’re looking for the latest information on Santa tracking for the current year, see our Your Guide To Santa Trackers page. NORAD’s Santa Tracking Monopoly I’ve been writing about Santa tracking for five years now. Back in 2005, there were a variety of Santa tracking services out there. Since then, most of them have given up and simply point to NORAD Tracks Santa. That’s fine — NORAD does a great job. NORAD is the joint US-Canadian missile tracking organization. But for more than 50 years, NORAD has also been tracking Kris Kringle due to a misprinted phone number. Since 2007, NORAD partnered formally with Google to produce an entire suite of Jolly St. Nick … [Read more...] about The 2010 Santa Tracker Review, From NORAD To Google Earth
In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012. Since then, there have been further interesting developments. In this article, I am going to focus on recent developments that are search engine and/or Google specific, then take a further look back in search engine history with the assumption (for you history and strategy lovers,) that a successful strategy used once, may well be used again in similar circumstances. Google & The Semantic Web In the interim, since September of 2011, Google has taken increasingly more steps in becoming more semantic-web like in nature and in the migration of its SERPs, resembling those of an answer engine. For example, Google has added explanations to the Knowledge Graph. Subsequent to that, on November 9th, Google adopted GoodRelations as part of schema.org. Aaron Bradley wrote an excellent article about that, and you can read more details here if … [Read more...] about Is Google Hijacking Semantic Markup/Structured Data?
For anyone new to SEO who will be working on link building and content marketing projects, one of the trickiest and most important things to learn as you get started is how to evaluate a link prospect. Understanding the value of a link is a foundational element of not only link building, but also content strategy – many times when you’re creating a piece of content designed to target certain types of linkers, you’ll need to understand how to value a potential link to be able to determine if creating the content and actually getting the link will even be worth the effort. Getting Started The first thing I find helpful in explaining how to evaluate a link prospect is to get used to hearing the phrase “it depends” in your internal dialog. Does page rank matter? If site A has more links in Yahoo! Site Explorer but site B has a higher Moz Rank, which is better? How important is the cache date if I’m evaluating a resource link? It Depends It depends on … [Read more...] about How to Help New Link Builders Evaluate a Link Prospect