In my first weeks at Atlassian, I was seeking for a quick-win to get a stronger foothold within the company and evangelize SEO. So, I audited our main site and noticed it didn’t have an XML sitemap. What an easy win! I went to the devs and asked them to activate it in the CMS. To my surprise, they told me that it wasn’t possible; I was baffled. After some thinking, I remembered that Screaming Frog had an XML sitemap function, so I scraped the site and uploaded the crawl as an XML sitemap. Google ate it within a few seconds, and we saw a noticeable impact on our traffic in the following days. The moral of the story is that XML sitemaps are important and sometimes underrated. What XML Sitemaps Are and Why You Need to Have One XML sitemaps are digital maps that help Google discover important pages on your site and how often they are being updated. Google states on its help center page: A sitemap tells the crawler which files you think are important in your site, and also … [Read more...] about The Best XML Sitemap Tools, Tips, and Tricks
Html xml difference
Site maps are very important for your homepage SEO. Once you are done creating your site map, it is recommended that you submit it to Google webmasters tool so that Google can crawl your sitemaps. However, people often get confused when it comes time to decide which type of site map is better to use. Well it all depends on your website’s purpose. One of the main differences between the two is in how Google crawls the website.The RundownThe simplest explanation is that XML is primarily for the search engines while HTML is written for the users.A XML sitemap protocol is specifically intended for search engine spiders. At its root, XML is a file that includes all the behind the scenes activity on a web site. Not just the site’s main URL, but all the URLs within the site along with the associated metadata. This can include when the URL was last updated, how important it is, the average frequency changes occur, the URLs relation to the rest of the site, etc.HTML is just a … [Read more...] about The Difference between an HTML and an XML Sitemap
The major search engines have announced an update to the sitemaps.org protocol which enables site owners to store their XML Sitemap files in any location — even on a different domain than the one referenced in the Sitemap. This will be a welcome change for those who manage multiple domains and would like to keep all Sitemap files in one place, as well as for those who would like to store their Sitemap in a location other than the root. The only caveat? You have to be able to edit the robots.txt file of the domain the Sitemap file references. The search engines made the announcement today on the Search Engineers Q&A panel at SMX West. Below, more about how this works and how to implement it on your site. Historically, your Sitemap file had to be stored in the same location as the URLs listed in that Sitemap. For instance: http://www.example.com/sitemap.xml could include:www.example.comwww.example.com/folder1/page1.htmlwww.example.com/folder2.page1.html But it could not … [Read more...] about You Can Now Store Your XML Sitemap Files Anywhere!
SEO at its most technical level is all about the minutiae. The small, precise details that no-one else may notice, but can make the world of difference to your website’s place on the SERPs. When your hours of tireless fiddling, reiterating and testing pay off with an improved ranking, it can be a genuinely exhilarating feeling. Especially when it results in direct traffic or revenue growth. However, that doesn’t stop the work from being tireless, thankless or, at times, a bit boring. Everyone needs a helping hand, and as an SEO you luckily have a wealth of tools at your disposal to help with your day-to-day maintenance and to speed up the research that goes towards keeping your site healthy. To help you further – and to save you some money – here’s a list of the very best free SEO tools available, which has been compiled from recommendations given to us from our audience of SEO experts on Twitter, as well as priceless individual contributions from SEO … [Read more...] about 26 best expert-recommended free SEO tools
One way to kick up your local search optimization game is through beefing up the local signal through images. There are a few techniques for doing this — read on for details. Incorporating images as part of your overall content mix is a good idea for search optimization in and of itself. Images can provide additional opportunities for keyword signals on a page, and they represent good opportunities for ranking in search results under Universal Search. But, if they’re also associated with places properly, they can convey additional location signals, helping a business and/or its website to be considered even more relevant for local searches. If you’ve explored around Google Maps for any length of time, you’ve probably noticed that there are quite a few images associated with local places in the interface. Google uses a few different methods for identifying image locations. If you geocode your images in some way, it gives Google and other search engines high … [Read more...] about A Guide To Geocoding Images For Local SEO