The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade. Content formats are larger and more complex, mobile usage has increased significantly, and there is a growing global population of Internet users on a daily basis. It is within this ever-changing landscape that a group of developers built SPDY (pronounced ‘speedy’, aptly enough), to build on the syntax of the original Hyper Text Transfer Protocol (HTTP). As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for … [Read more...] about What is HTTP/2 and how does it benefit SEO?
Http watch study
In our story from Thursday, we covered why Google is doing this and the concerns some SEOs had with the migration, as well as the process one should take when doing the migration. We also covered the industry reaction to the new ranking signal. Over the past week, we’ve learned a great deal about the new ranking signal. We wanted to share those new findings with you here. Google Runs HTTPS Ranking Signal In Real Time Unlike Penguin or Panda algorithms, this is a ranking signal that is run in real time. As soon as Google indexes your new HTTPS URL, that URL will immediately see a tiny ranking boost because of the HTTPS URL. That doesn’t mean you will see your rankings jump from result number 5 to 4, but it will, behind the scenes, have a small, tiny, boost in the overall ranking algorithm. Google’s John Mueller said this in a Google hangout video, which you can watch here at 29 minutes and 6 seconds in. Google’s HTTPS Ranking Signal Is On A Per-URL Basis If you … [Read more...] about How Google’s New SSL / HTTPS Ranking Factor Works
As reported extensively in Search Engine Land, Google released its Pigeon algorithm update to make local search results more useful and relevant by tying local search results more closely to traditional web search signals. As oftentimes happens when Google drops an algorithm change, pundits, journalists and practitioners speculated and parsed the many potential causes of performance changes based on the Pigeon update. At SIM Partners, we decided to do some homework first. We discovered that Pigeon has a number of implications for brands, such as the importance of attaching your local listings to strong domains. Over a period of weeks, we studied a sample size of 5,000 location pages across several industries. We studied the performance of those pages during the period of July 11-23 and then July 25 to August 7, the two weeks immediately preceding and following the July 24 Pigeon launch date. We wanted to know how Pigeon affects crucial factors such as website traffic and ranking … [Read more...] about Factors Affecting Pigeon — A 5,000 Page Case Study
As of late June, 32.5% of page one Google results now use the HTTPS protocol, according to a new study from Moz. The esteemed Dr Pete published a blog post this week on the data they’ve been tracking in the two year period since Google announced HTTPS was to be a light ranking signal in August 2014. The results are definitely enough to give SEOs pause for thought when it comes to considering whether to switch their sites to a secure protocol. What is HTTPS? In case you need a refresher, here is Jim Yu’s explanation of the difference between http and HTTPS: HTTP is the standard form used when accessing websites. HTTPS adds an additional layer of security by encrypting in SSL and sharing a key with the destination server that is difficult to hack. And here is Google’s 2014 announcement: “We’re starting to use HTTPS as a ranking signal. For now, it’s only a very lightweight signal, affecting fewer than 1% of global queries, and carrying less weight than … [Read more...] about HTTPS websites account for 30% of all Google search results
To most webmasters, their site is like their baby. It’s the most beautiful and perfect thing in the whole wide world. The fact is, people get too attached to their site and can’t see ways to improve. But as Google gets harsher and swifter with their penalties, you should think of assessing the quality and value of your site. Web owners shouldn’t wait for a penalty to begin assessing their websites. Lacking a complete analysis could leave you one step behind competitors who are proactive and not reactive. In this article, I will presented a series of site metrics that you should consider when making an in-depth analysis of any site. A good site analysis lays a strong foundation for a good business and might be a good start for finding strategies that will boost the organic rankings of any business. If you are looking to assess your site, it is like in any other situation in your life: you shouldn’t wait until you stumble upon a problem. You should prevent issues … [Read more...] about 6 Important Site Metrics You Need to know