The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade. Content formats are larger and more complex, mobile usage has increased significantly, and there is a growing global population of Internet users on a daily basis. It is within this ever-changing landscape that a group of developers built SPDY (pronounced ‘speedy’, aptly enough), to build on the syntax of the original Hyper Text Transfer Protocol (HTTP). As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for … [Read more...] about What is HTTP/2 and how does it benefit SEO?
A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed. Find out how you can avoid the same mistakes. Web users are not patient. The speed of your site can make a massive difference to whether people will visit your site, whether they’ll stay on it, and whether they will come back. Not to mention whether they’ll make a purchase. A massive 79% of shoppers who have been disappointed by a site’s performance say that they’re less likely to use the site again. But what constitutes ‘disappointed’? We’re only human after all Kissmetrics research on customer reactions to site speed has resounded across the industry, but it’s not something that should be forgotten: “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.” That’s a 7% reduction in your conversion … [Read more...] about Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game