share tweet share pin it e-mail share In case anyone missed the memo, Google has proclaimed that mobile is where it’s at these days. As it begins implementing its Mobile-First strategy, one of the increasingly key Google initiatives marketers will need to understand is its Accelerated Mobile Pages (AMP) option. At Searchmetrics, we’re introducing a new blog feature called Pulse, which will offer details and thoughts on industry happenings in the world of search and content marketing. First up, we examine Google’s moves out of its recent AMP conference in Amsterdam as it moves to revolutionize and dominate content creation. A Recap On AMP Google unveiled two new AMP features at its Feb. 13-14 conference. The first is an AMP content creation feature called AMP Stories, “a visual story-telling format for the open web” dedicated to immersive experiences. Also joining the AMP bandwagon is … [Read more...] about Challenges and Takeaways from the Google AMP Conference
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade. Content formats are larger and more complex, mobile usage has increased significantly, and there is a growing global population of Internet users on a daily basis. It is within this ever-changing landscape that a group of developers built SPDY (pronounced ‘speedy’, aptly enough), to build on the syntax of the original Hyper Text Transfer Protocol (HTTP). As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for … [Read more...] about What is HTTP/2 and how does it benefit SEO?
A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed. Find out how you can avoid the same mistakes. Web users are not patient. The speed of your site can make a massive difference to whether people will visit your site, whether they’ll stay on it, and whether they will come back. Not to mention whether they’ll make a purchase. A massive 79% of shoppers who have been disappointed by a site’s performance say that they’re less likely to use the site again. But what constitutes ‘disappointed’? We’re only human after all Kissmetrics research on customer reactions to site speed has resounded across the industry, but it’s not something that should be forgotten: “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.” That’s a 7% reduction in your conversion … [Read more...] about Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game
With New Year’s Day still fresh in our memories, there is no better time to step back and take stock of your SEO campaigns. Look for any quick wins and identify the larger projects that will help you start the year in great shape. Hygiene: Quick wins These are the actions you can do tomorrow. In my view, there are two keys areas to focus on. 1. Google Search Console review Google Search Console is often neglected, but it can be one of the best sources of information for identifying quick wins. Working through Search Console’s navigation from top to bottom, I would look for any errors or warnings. The main areas to review include: Structured data. Ensure there are no errors within your markup. HTML improvements. Revising duplicated or lengthy meta descriptions and page titles can be an easy method of increasing CTR for your existing rankings, especially if you work closely with your paid search counterparts to identify their top-performing ad copy. Mobile usability. … [Read more...] about SEO priorities for the new year