Repeating his statements from SMX Sydney earlier this year, Google’s Gary Illyes said Monday that the company’s HTTPS ranking boost may serve as a tiebreaker when the quality signals for two search results are otherwise equal. He talked about that and shared updates on the Panda and Penguin algorithms during a video chat with Bruce Clay. Speaking about the HTTPS ranking boost that Google formally announced last August, Illyes said his “wishful thinking” is that all websites would use HTTPS. But he also said it’s “perfectly fine” if you don’t, and he repeated his SMX Sydney statement about it being a potential tiebreaker in search results. I hope that I see more and more websites on HTTPS because I think that privacy, for example, is important, but of course I can’t expect everyone to go HTTPS. Some people don’t have the resources for that. Some people just don’t want to do it for reasons … I don’t know. … [Read more...] about HTTPS May Break Ties Between Two Equal Search Results
Google has been making the push for sites to move to HTTPS, and many folks have already started to include this in their SEO strategy. Recently at SMX Advanced, Gary Illyes from Google said that 34 percent of the Google search results are HTTPS. That’s more than I personally expected, but it’s a good sign, as more sites are becoming secured. However, more and more, I’m noticing a lot of sites have migrated to HTTPS but have not done it correctly and may be losing out on the HTTPS ranking boost. Some have also created more problems on their sites by not migrating correctly. HTTPS post-migration issues One of the common issues I noticed after a site has migrated to HTTPS is that they do not set the HTTPS site version as the preferred one and still have the HTTP version floating around. Google back in December 2015 said in scenarios like this, they would index the HTTPS by default. However, the following problems still exist by having two site versions live: Duplicate … [Read more...] about Is your HTTPS setup causing SEO issues?
In August 2014, Google launched their HTTPS ranking boost, where it would give sites that served up their pages on HTTPS a small ranking boost. But did you know that the only signal Google uses to determine if you should get that ranking boost is the first five characters of the URL, the “https” portion? Google does not look to ensure the certificate is valid or determine if the page has insecure content on the page or give you any of the typical browser warnings you’d get if the page is really not secure. Google will give the ranking boost solely based on the URL, starting with HTTPS. Gary Illyes, the Googler who wrote the HTTPS ranking boost signal, told us this in part two of our interview with him. He said the HTTPS signal,”basically looking at the first five characters in front of the URL, and if it’s HTTPS and it managed to get in the search results and it will get a minimal boost.” He added that they were thinking of adding “tons of … [Read more...] about Google’s HTTPS algorithm still only looks at the URL to give ranking boost
Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a site a ranking boost. That said, going HTTPS has its share of SEO challenges. Here are but a few of the HTTPS horror stories we have witnessed over the past year: Sites go HTTPS and don’t redirect or canonicalize the HTTP URLs to their HTTPS versions. Sites go HTTPS without telling the SEO team, who freak out when they check into Google Search Console and see branded traffic has started to tank (Hint: check the HTTPS profile in Google Search Console that no one set up because you forgot to tell the SEO team). Sites go HTTPS without making the site truly secure. For example, if you are serving your CSS file from an HTTP URL, you will need to update the CSS URLs to HTTPS. If you don’t do this, your browser may start to show an insecure warning like this: Even worse, Google may start showing insecure site warnings next to your … [Read more...] about When going HTTPS, don’t forget about local citations!
Since the August 2014 announcement from Google stating HTTPS is a ranking signal and the launch of the HTTPS Is Everywhere campaign, we at SEJ transferred our website from HTTP to HTTPS. While security and privacy provide our users with a sense of relief, HTTPS is much more than an online refuge from hackers. HTTPS reinforces trust and further develops our traffic data from referral sources to help improve our overall SEO strategy and website structure. As your business grows and Google updates its algorithms, it's essential to tweak your site and SEO just as you would your products or services. If your products or services are the heart of your company, then your website is the vein that determines how fast you can get blood to other parts of your body. A lack of trust, security, and data can lead to high bounce rates, lower conversions, confusion about where traffic is coming from, and misaligned goals. So, how do small businesses gain trust, security, and accurate data from Google? … [Read more...] about HTTPS: Friend or Foe? SEJ
Online security is no longer an optional extra for businesses – it’s the basic price of admission for businesses of all size. One of the most basic forms of online security is switching to HTTPS hosting. Of course, there are loads of factors to consider, but aside from the advantages of presenting a safe and secure website to your visitors, switching to secure HTTPS hosting (as opposed to HTTP) is good for business. As well as reassuring your visitors, HTTPS is actually endorsed by Google. And in the coming years, the question isn’t going to be so much whether you need to migrate to HTTPS, it will be when are you going to switch. The problem is that many businesses, smaller ones in particular, are not making the change. Recent research indicates that HTTPS adoption is in the 2% to 3% band. But if you are not prepared, or you’re not familiar with this sort of thing, then all you need to do is to follow the steps below to ensure that your site is migrated safely, … [Read more...] about A Step-by-Step Guide to Migrate Your Site to HTTPS
Does your site collect sensitive visitor information such as passwords, credit card information, or personal data? If so, be warned: by the end of January 2017, Google Chrome will begin marking sites without HTTPS as non-secure. Put another way; Chrome will now require HTTPS for sites that collect sensitive information. If you have not done so already, protect your visitors and your site with an SSL certificate and migrate to HTTPS. Reel It Back – What Is HTTPS? HTTP (HyperText Transfer Protocol) and HTTPS (HyperText Transfer Protocol Secure) are both protocols, or languages, for passing information between web servers and clients. All you need to know is that HTTPS is a secure connection, whereas HTTP is unsecure. With a standard HTTP connection, it is possible for unauthorized parties to observe the conversation between your computing device and the site. This “conversation” is typically mundane, unless you are entering sensitive information such as your password, … [Read more...] about Google Is Requiring HTTPS for Secure Data in Chrome
As of late June, 32.5% of page one Google results now use the HTTPS protocol, according to a new study from Moz. The esteemed Dr Pete published a blog post this week on the data they’ve been tracking in the two year period since Google announced HTTPS was to be a light ranking signal in August 2014. The results are definitely enough to give SEOs pause for thought when it comes to considering whether to switch their sites to a secure protocol. What is HTTPS? In case you need a refresher, here is Jim Yu’s explanation of the difference between http and HTTPS: HTTP is the standard form used when accessing websites. HTTPS adds an additional layer of security by encrypting in SSL and sharing a key with the destination server that is difficult to hack. And here is Google’s 2014 announcement: “We’re starting to use HTTPS as a ranking signal. For now, it’s only a very lightweight signal, affecting fewer than 1% of global queries, and carrying less weight than … [Read more...] about HTTPS websites account for 30% of all Google search results
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of the Marketing Nerds podcast, Bing’s Senior Product Marketing Manager, Duane Forrester, spends some time with me discussing a number of very interesting topics for anyone in online marketing today. We discuss his current role with Bing, talk about the evolution of SEO and how it has normalized and became easier, whether or not link building is still a taboo topic, and what people need to know about having their sites secured with HTTPS. Here are a few of Duane’s transcribed excerpts from the Podcast, but make sure to listen to the Podcast to hear everything we talked about: SEO is Not Dead, but Normalized There’s the whole ‘SEO is dead’ conversation that keeps popping up. The fact of the matter is it’s never going to die, but it is going to normalize. That’s what you, me, and other … [Read more...] about Bing’s Duane Forrester Talks Linkbuilding and HTTPS
It’s not often that Google tells you exactly what their ranking signals are. In 2014, however, we got to peek into one of the newest algorithm updates — “HTTPS as a ranking signal.” Here’s what Google said in the official Webmaster Central Blog: We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web. Obviously, when Google makes a change like this, SEOs and webmasters need to pay attention. Here are the top 8 things you need to know about Google’s stance on HTTPS. The changes that you make, or don’t, will have a … [Read more...] about What SEOs Need to Know About HTTPs