In this modern age of technology, you can’t let yourself get left behind if the people around you are improving and developing. Nowadays, everyone wants to keep going. They don’t have time to wait. Their busy schedule is their top priority. If your visitors’ expectations are not met, they will look somewhere else. The same experience can also happen on any site. Imagine your marketing team giving their best effort to increase traffic to your website. If your site doesn’t meet the standard expectations for load speed, how would you feel about that? You might feel that all the time and effort your marketing team has invested was useless. Don’t let it happen. There are other important sections on a website you need to look into. Here are a few crucial reasons why site speed matters: It gives your visitors a better user experience. It helps your visitors go from one page to another across your website with convenience. Google looks at site speed as part of … [Read more...] about WebDev 101: Website Speed Optimization Hacks
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages? And when directories, aggregators, articles, reviews and chains dominate the top organic slots, what hope is there that the mobile user will scroll two, three, four or more screens to find the website of the local restaurant or hotel they seek? This is the first of two columns on the state of mobile search. This column is focused on what’s happening to mobile organic search – i.e. where websites come in the search engine result page (SERPS). The follow-up column will consider the Google-owned properties – particularly Google My Business and Knowledge Graph – that are displacing organic results, including the … [Read more...] about Is Google killing mobile organic search?
This post was sponsored by WebCEO. With digitalization, most organizations now conduct marketing and sales operations via online tools. Marketing automation platforms like Salesforce Pardot, Oracle Eloqua, SimplyCast, Marketo, and Hubspot need to provide SEO tools to help bring their customers’ websites a steady flow of organic keyword oriented traffic. Surprisingly, some of the above platforms are not currently offering SEO tools, or they don’t do so comprehensively. Besides SEO tools, another must-have for modern marketing automation platforms is the ability to provide Lead Generation Widgets, which provide free information or analysis in return for an email address. LeadGen for Digital Marketing Agencies WebCEO, one of the three leading SEO tool platforms (along with Moz and Raven), provides white label SEO tools for agencies to call their own, as well as a LeadGen widget specifically for use on digital marketing agency websites. This widget runs an express SEO Audit for … [Read more...] about Drive Lead Generation with Marketing Automation
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes. I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned. Please note, this article was originally published earlier this month on the WordStream blog. What Are Gmail Ads? Gmail ads target users based on the account activity of their personal Gmail accounts and appear within the Promotions tab. Formerly known as Gmail Sponsored Promotions, they’ve been around since 2013 and finally became available to all advertisers (for the second time, no less) in 2015. After collecting massive amounts of data for more than a year from spending a few million dollars on this ad format, this post summarizes my top seven most exciting findings on Gmail ads and my best recommendations for making the most of this AdWords format. Gmail Ads tip #7: Raise CTR & QUALITY … [Read more...] about Seven excellent tips for making the most of Gmail Ads
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only shared the article but actually read it too. In news that will embolden some, depress others and possibly surprise nobody, a new study by computer scientists at Columbia University and the French National Institute reveals that 59% of links shared on social media have never actually been clicked. As the Washington Post put it this weekend in one of their best headlines ever – 6 in 10 of you will share this link without reading it, a new, depressing study says. Back in 2014, it was estimated that social media referral was responsible for 30% of total visits to websites. However according to the research published by HAL (yes, a group of computer scientists publish their research under the name HAL, what of it? Why are you terrified?) and using a dataset amounting to 2.8 … [Read more...] about Just because they’re sharing, it doesn’t mean they’re reading