Conclusion Good content marketing tools can make your job so much easier (and the wrong tools can waste your time, or prevent you from following up on opportunities you might otherwise have spotted). Which of the above tools will you test out? … [Read more...] about Six beloved content marketing tools recommended by the pros
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only shared the article but actually read it too. … [Read more...] about Just because they’re sharing, it doesn’t mean they’re reading
Gmail Ads tip #4: No remarketing? Do keyword targeting! Remarketing works so incredibly well because past browsing history is a great predictor of future commerce activities. Think about your email marketing. Even if you have a huge list of half a million opt-in emails, aren’t you better off focusing on people who have interacted with your emails sometime within the last few months? Yes! Why? … [Read more...] about Seven excellent tips for making the most of Gmail Ads
This widget runs an express SEO Audit for visitors to an agency’s website and emails a PDF report with the agency’s branding to these visitors within a few minutes. The report will show the results of a quick scan of a visitor’s website, including whether the site ranked in the top 10 for two keywords on three search engines, a check for toxic backlinks, a test of the site’s mobile device optimization, a technical audit for broken links and server issues as well as mistakes in the website’s HTML code, such as the duplication of Title tags on various site pages. … [Read more...] about Drive Lead Generation with Marketing Automation
Paid search ads (designated by a PL in the screenshots below) – up to four different ads for popular search queries in popular locations. These can be quite sizeable, including up to 10 lines of text or links. Google My Business (GMB) results – three local businesses (listed in Google’s directory) are shown on a local map, then given an individual listing of four lines each. The listings do not correspond with the organic results below. Organic results (OL) – approx. 10 listings. For popular search terms such as “restaurants in X” or “Pizza nearby” the top ranking results are often dominated by aggregators such as directories, delivery services (if restaurants), articles, reviews and national/international chains – this may mean (as in the case below) that there are no restaurants on the first page of search results at all. More ads – often including ads for download native apps. Related searches – approx. eight … [Read more...] about Is Google killing mobile organic search?