Please note: there is a more up-to-date version of this post available here: 26 best free SEO tools. Google’s official position on webmaster best practices really hasn’t changed much over the years. What has changed is the search engine’s ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape. Google’s Matt Cutts has remarked that no one should be surprised when a website that hasn’t followed the guidelines is penalized. What Cutts overlooks or chooses to ignore is something that I have dubbed the “Google Paradox“. I suspect the Google paradox is the root cause for one black hat forum member expressing his desire to “punch Matt Cutts in the face” (per Cutts’ Pubcon 2013 keynote). In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in … [Read more...] about 21 Best FREE SEO Tools for On-Page Optimization
Hulst 21 best
Before you proceed, I must warn you. Reading this post may result in loss of productivity and wasted time. On the other hand, it may also make you a better online conversationalist and drastically improve your sense of humor. Reader discretion is advised. GIF images and memes have become a popular way of expressing one’s emotions and opinions online. Here are 16 websites you can use to find the most relevant, fresh, and on-point images. This is an obvious one, but if you have been living in a cave for the past few years, your life is about to change. Giphy.com is visited by 100 million people daily and it is by far the largest GIF image repository. You can essentially find any moving image you can imagine. This vast GIF library offers a number of ways to search. You can browse by categories, look at reactions, search by keyword or by hashtag. Also, Giphy offers over 2800 partner galleries to choose from such as magical Disney and crave-worthy Kit Kat. Even NASA recently created … [Read more...] about Top 16 Websites for Finding Perfect GIFs and Memes
SEO at its most technical level is all about the minutiae. The small, precise details that no-one else may notice, but can make the world of difference to your website’s place on the SERPs. When your hours of tireless fiddling, reiterating and testing pay off with an improved ranking, it can be a genuinely exhilarating feeling. Especially when it results in direct traffic or revenue growth. However, that doesn’t stop the work from being tireless, thankless or, at times, a bit boring. Everyone needs a helping hand, and as an SEO you luckily have a wealth of tools at your disposal to help with your day-to-day maintenance and to speed up the research that goes towards keeping your site healthy. To help you further – and to save you some money – here’s a list of the very best free SEO tools available, which has been compiled from recommendations given to us from our audience of SEO experts on Twitter, as well as priceless individual contributions from SEO … [Read more...] about 26 best expert-recommended free SEO tools
You can’t scroll a mobile screenful on Twitter these days without hitting several predictions for 2016. But there’s one marketing tech prediction I can offer with 100 percent certainty: the next MarTech conference in San Francisco, March 21–22, will be the best one yet. More than 40 sessions await the nearly 2,000 attendees expected for this event. I’ll share some of the highlights with you in a minute, and you can also browse detailed session descriptions on the agenda. To give you a sense of what is in it, let me tell you about the plenary “keynotes”: I’ll open up Monday, March 21, with a presentation that will cover both the shifting dynamics of the 2016 marketing technology landscape and my forthcoming book, “Hacking Marketing.” I’ll have more to tell you about the book soon, but its basic premise is this: Given the entanglement of marketing and software, what management frameworks can modern marketers borrow and adapt … [Read more...] about Best. MarTech. Ever. This March In San Francisco.
While that’s a good start, you want to make sure that when leveraging historical revenue data, you are taking into account the lag from click/impression to sale. Essentially, you want to build quality traffic for the Thanksgiving weekend, as opposed to spending a lot more than usual just on those days. Here are a few thoughts on how can you can make this happen and the potential lift you can expect from better pacing your budget over the course of the holiday season. 1. Account For The Lag From Impression/Click To Online Sale If you’re using AdWords as your primary source of truth, then you’re only capturing transaction date online revenue. The revenue numbers are associated with the days when those transactions occurred, as opposed to when the original impressions or clicks leading to those transactions occurred. It might not be a big deal if most transactions occur within the first 24 days following an ad impression or click; however, in most cases, this lag is … [Read more...] about How PPC Advertisers Can Best Leverage The Research Period This Holiday Season