Last week, I received a massive envelope from Google with a bunch of posters and signs for my business. I got them for free by filling out the smallthanks.withgoogle.com web site. It came with one large poster, a bunch of small business card size cards, some stickers, a pop up card and a couple of letters.Here is a photo:Others at WebmasterWorld received them as well and they wrote:It was a big blue poster, supposedly for my business use, but the text had nothing to do with my business aside from a misuse of my company logo at the top. There was also several other smaller versions for display on windows, auto glass, etc. The accompanying letter said it was a free gift and that my business was a trending topic. It went right into the rubbish. What a waste of resources. Doesn't anyone review stuff like thisIt seems like this person did not request to receive the poster.The deal is, you can specifically request it and not only that, you can pick which review you want to highlight.So this … [Read more...] about Did You Get Your Google Local Posters? I Did.
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by Jim May 1, 2018 I’ve been analysing data from our recent victory against auDA in the fight against shutting down stewartmedia.com.au. The spikes in traffic and rankings on relevant media coverage days enforce my teachings that Google is obligated to show the most relevant results first. What I learned • Our positive outcome from the Registrants Review Panel shows flaws in auDA • Traffic spikes hit when we are in the media • The side effects of non-branded search • Build on efficient site basics • Target your buyer personas • Content marketing is marketing Hey. Welcome back, rankers. Thought I’d try something a little bit different. I got a bit tired of just having the same photo up on my screen. So I thought I’d take you through some stuff using the Google analytics graph. There is one really big pointy one and the rest are down here. Pretty much along here. And this one’s up here, because this is last Thursday. A personal … [Read more...] about The power of popularity, leveraging auDA stupidity
Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why. One of the common objections we hear is, "But we already rank for our company name, so why do I need SEO?"There are a couple dynamics at play here. One, you're probably seeing personalized results, not necessarily what the rest of the world sees. And two, because... and this is important here... UNLESS YOU'RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY NAME!!! Breathe... Breathe... Breathe...OK, I hope you've recovered from the shock. Now let's tackle each of these one at a time. Most people don't realize this, but the search results you see are not the same results someone else sees when performing the same search. This is because if you're logged into any of your Google accounts (Gmail, Google Docs, Google+, AdWords, Webmaster Tools, etc.), and if … [Read more...] about Yeah, But… I Already Rank For My Company Name
A recent social networking comScore report broke down global and U.S. trends in Social Media. This annual report solidified the hold that social networking has on global web activity and uncovered some surprising global trends. Here are some highlights from the data: Social Networking: The Most Popular Online Activity Reaching 82% of the world’s online population, social networking has become the predominant activity on the web. The time users have spend engaging with social networks has tripled over the last few years. Some global disparities do exist in the space. As we saw earlier this week, Israel is tops among social networking usage followed by Argentina, Russia, Turkey and Chile: The countries that spent the least amount of time social networking were Asian-Pacific countries. These countries spent nearly half the time networking than the rest of the world. Facebook: The Champion of Social Networking ComScore confirms that … [Read more...] about Report: Social Networking Accounts for 19% Of Time Spent Online & Social Ads The U.S. Leader In Display
It’s rare to find an easy way to significantly increase your conversion rate with a simple change. But today, I have just such a thing for you. Before I do, please click on the image below for me, so I can be sure you’re a human. Hmmm. You did that a little fast. Let’s make sure you’re really not a robot. Nope. Let’s try this: Good job. But we’re having so much fun, let’s do another one. OK. I feel safe that I’m not going to get spam from you. Could you do one more little math problem for me just to be sure? OK. Thanks. Now, what did I promise you? Welcome to the CAPTCHA experience, a bona fide way of making your prized prospects feel like spammers. As you will see, it is not a harmless way of reducing spam. reCAPTCHA is a boon. For Google. A couple of years ago, Google provided the reCAPTCHA v2 spambot filter, and now it is EVERYWHERE. Why would Google do such a thing? It appears that they’ve been training their AI to detect … [Read more...] about Yes, I want to take care of your spam problem for you
Let me start off by saying that I absolutely love the idea of performing web and digital marketing services on a pay-for-performance basis. But some things that sound good in theory have disastrous consequences in their execution. [Insert political joke of your choice here.] Many business owners look at the pay-for-performance model as a reasonable way to do web marketing. I mean, why pay if you don’t get the results you want, right? Usually these business owners are wary of the amount of investment needed for success, or they’ve been burned by unscrupulous SEOs. I get it. But companies can’t just turn over their digital marketing success to a marketer and walk away. It’s a team effort. Digital marketing is like politics health care. Your doctor can only tell you what you need to be doing to maintain your health or recover from a disease, surgery or sickness. They can’t do it for you. They can give you prescriptions, put you in physical therapy — … [Read more...] about I love pay-for-performance SEO — but I won’t do it. Here’s why.
Google loves Wikipedia. Everyone knows it, and many aren’t that happy about it, especially when some of their poorly written content outranks higher-quality websites on the same subject. But did you know Wikipedia pages appear on Page 1 of Google for 99 percent of searches? Beyond that staggering number, Wikipedia is the No. 1 result on Google for 56 percent of searches, while 96 percent of searches saw Wikipedia in one of the top five positions. Only eight keywords (Mail, news, trainers, national, sweets, wardrobe, phone, flight) didn’t appear on Page 1. These numbers all come from a new study by Intelligent Positioning, which based their findings on 1,000 unique one-word searches created by using a random noun generator on Google UK and conducted using Google Chrome on Incognito mode. Author Sam Silverwood-Cope notes that Wikipedia did “extremely well” for geographic and scientific searches (e.g., Himalayan, bird and paediatrician), but also did surprisingly … [Read more...] about Wikipedia Appears on Page 1 of Google for 99% of Searches [Study]
South African online marketing firm Entelligence announced that it had filed a formal complaint with the Competition Commission of South Africa against Google’s South African operation for “abuse of dominance in terms of Section S8(d)(i) of the Competition Act 89 of 1998, which prohibits a firm from ‘requiring or inducing a supplier or customer to not deal with a competitor.'” The firm contends that Google effectively stole its client, a yellow pages publisher. Here are the factual claims as Entelligence presents them: On 25 June 2008 Entelligence met with Google South Africa to discuss the maximization of traffic to the Yellow Pages website. Clear actions were agreed upon to jointly cooperate in increasing advertising performance. However, that evening Google South Africa edited the Cost Per Click for every Yellow Pages advertisement from 60 cents to R 2.00 without notifying Entelligence in advance. This unauthorized and unethical behaviour jeopardized ad … [Read more...] about South African SEM Firm Files Complaint Against Google SA For “Abuse Of Dominance”
The floodgates have opened. According to a Reuters story, following Tuesday’s European Court ruling establishing a Europe-wide “right to be forgotten” (RTF), Google is preparing for an anticipated “flood” of removal requests across the 28 country jurisdiction. The ruling provided a right to individuals to request (and ultimately compel) removal of unflattering or undesired information about themselves from search results, even if the underlying content is legal and maintained online by a publisher. The European Court offered no tests or procedural guidance to determine what sorts of legal information would be considered “outdated” or “irrelevant.” Right now, the RTF pertains to individuals. It’s not clear whether it will eventually extend to small businesses and even larger companies. But what’s the difference between a private individual requesting removal of a long-ago personal bankruptcy (the facts of the Spanish case … [Read more...] about Google Readies For Flood Of Removal Requests After EU “Right To Be Forgotten” Ruling
Welcome to part 1 of a series for search marketers on brand bidding and PPC optimization. This series will answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few “easy wins” still remain. Many categories are dominated by large players (e.g., Amazon), long-tail keywords have become expensive, and the most advanced marketers have complex technology and expensive agencies on their side. When you look at CPC data from Google, however, you hear a different story. Their 2014 10K stock filing shows a decline of eight percent in aggregate CPCs across their entire network from 2012 to 2013, and five percent from 2013 to 2014. Look at just AdWords, and just the all-important first-page bid, and you see a different picture. First-page bid costs keep … [Read more...] about How We Got Here (Part 1 of 8)