I'm continually amazed at how people go barreling into social media sites like a bull in a china shop and then wonder why they aren't well received. They hear social media is changing the way people do business and they make the mistake of thinking it's changing it to something … [Read more...] about How Social Media (Didn’t) Change Business
I got into a car accident
We all know the viral campaigns that travel the furthest and carry the most impact tend to be the ones that leave the greatest impressions. Viral campaigns are, by their very nature, remarkable. Otherwise they wouldn't carry the emotional impact required to make us pass them on. … [Read more...] about The Second Commandment of Viral Marketing – Thou Shalt Be Remarkable
Google’s self driving cars have covered over a million miles of roadway, and recently, one of them crashed into a slow moving bus. Details about the accident can be found in Google’s bus crash is changing the conversation around self-driving cars. Oddly timed, but … [Read more...] about Google Granted Patent on How Self-Driving Cars Might Handle Tailgaters
Remember the woman in Utah who used Google Maps’ walking directions, was hit by a car and sued? The case is Rosenberg v. Harwood and Google was successful in getting almost all the claims against the company dismissed last week. When last we left our story the plaintiff, … [Read more...] about Court Says No, You Can’t Sue Google For Bad Walking Directions
This has been my first post on SEJ since August 25, 2011 so I thought I should do something special. That opportunity came last month when I was able to attend Friends of Search 2014 in Amsterdam, Netherlands, as a guest. The event was perfect as I relocated to Amsterdam from … [Read more...] about Epic Friends of Search 2014 Conference Review
Whenever I’m asked what usability is, I get tongue tied. “It’s about humans and computers,” I may say, but they’ll picture robots and talking cars. “I help make web sites that work,” is closer, but vague because technically, if it’s … [Read more...] about Does This Website Usability Fairy Tale Have A Happy Ending?
The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it comes to ad copy, there may not appear to be a lot we can do to actively influence our search audience. Short of a screaming headline (not allowed), all we … [Read more...] about how to truly drive action