Google may be asking, but it’s clear that, in many cases, merchants either aren’t listening or they’re not acting very quickly to fix their feed violations. And in the meantime, searchers continue to be misled by some the data and search results they find in Google Product Search. … [Read more...] about Despite New Rules, Google Product Search Merchants Not Providing Accurate Tax & Shipping Costs
I need a merchant account for my website
On the landing page layout, do you suggest having the incentive/offer at the bottom? Where should the sales copy be?JB: If you’re targeting users that are at the top of the decision making funnel, you should start with the sales copy before you show them your offer. … [Read more...] about Developing a Sustainable PPC Strategy: What You Need to Know
If not, visitors may enter your site thinking your content is about one thing, only to find that it isn’t, and then bounce back to whence they came. Whether it was an innocent mistake or you were trying to game the system by optimizing for keyword clickbait (shame on you!), this is, fortunately, simple enough to fix. Either review the content of your page and adjust the title tag and meta description accordingly or rewrite the content to address the search queries you really want to attract visitors for. … [Read more...] about 10 Reasons Your Website Can Have a High Bounce Rate
Keep in mind that if hackers are doing something malicious on your site, you might not even get a “Hacked Site” manual action. I’ve handled several cases where unknowing webmasters have ended up with a “Pure Spam” manual action instead. … [Read more...] about 5 Types of Google Penalties (And What You Need to Do to Recover)
Why did Google Checkout fail? When Google launched Checkout in 2006, it adopted a similar policy as with previous products: the people will either adopt it or they will not. As a result, Google never actively ‘sold’ the product to consumers, nor did it make any efforts to highlight the salient features of Checkout to them. Around the same time, similar services like PayPal were arriving on the scene. Their aggressive marketing campaigns ensured that more people were at least aware of what the product did, even if they were not interested in using the service. The result is apparent. In 7 years, services like PayPal have gathered a larger market share while Google Checkout is being shuffled out. … [Read more...] about What Does Google Checkout Dying Mean For Merchants?