When it comes to Web marketing strategies, sometimes it's difficult to know where to start. A question we hear often is: Should I start marketing my website with search engine optimization (SEO) or pay-per-click (PPC)? The response from our three in-house experts was unanimous! You need both. Here's why... Stoney (@StoneyD): While both SEO and PPC results are displayed on the same search results page, they operate very differently (and independently) from each other. PPC can be set up much quicker and get results sooner than SEO can. But don't let that make you think you'll "instantly" get ROI out of it. PPC takes optimization before profits are secure. SEO, on the other hand takes along longer to work. My suggestion is, if you can afford it, get started on PPC right away to start bringing in profits sooner. While the PPC campaign improves, be working on the optimization of your website, targeting keywords, building links, growing your social base and improving conversions. Craig … [Read more...] about Q&A: With Online Marketing, Should I Start with SEO or PPC?
On June 21, Search Engine Journal’s Philippine team had the privilege of attending a one day marketing conference called SEO Summit 2014. I interviewed one of the hosts, Sean Si, about his company SEO Hacker and its humble beginnings. You mentioned at SEO Summit that your company, SEO Hacker, started out as a one-man team before becoming one of the leading SEO companies in the Philippines. Can you share a brief history of your company’s journey? Yeah, sure! I started providing SEO services as a side job in January of 2010–one month before I graduated from college. I studied IT but I was a really bad student because I didn’t like the course to start with. It was fun for me because I love writing and I got to work from home. By March of 2010, I started working at HP. I stayed there just five short months because my SEO side job was turning into a good business. I created the SEO Hacker blog in April of 2010 and wrote everything I’ve been learning about SEO … [Read more...] about Tips of Starting an SEO Company: Interview with Sean Si
Just like you, I read all of those blog posts about how to get more Twitter followers. And while these articles all contain great, actionable advice, I definitely acquired a lot of my Twitter followers by accident. Seriously. So without further ado, let me share with you how I accidentally started acquiring Twitter followers, and how you can adapt these methods to start getting followers on purpose. 1.) I Mentioned My Location – How I got more Twitter followers When I started my Twitter account at the end of college, one of the first accounts that I followed was my college’s account. One afternoon I mentioned that it was a glorious day in Naperville at North Central College. The account replied to me, retweeted me, and all of a sudden I had a slew of Naperville-based businesses and Naperville-centric accounts following me. How you can do this on purpose: Even if you’re an internet-based business, you still live and work somewhere. Connect with your local businesses … [Read more...] about Oops! 7 Ways I Accidentally Got More Twitter Followers (and how you can too)
Are you about to start your first blog? Maybe you’ve just got going, or you’re a few months in. You’re worried that you’ve missed something important – or you feel like you’re not seeing the success you should. That may well be the case…but I’ve got you covered. Like every blogger, I’ve made a few mistakes. I’ve had my share of frustrations, wasted time, and wasted money. Like all successful bloggers, I kept going! It could’ve been easier, though – and I want to share some of my lessons learned so that you will succeed even faster than me. Here’s what I wish I’d known before I started my first blog. There’s a lot of info in this article, with plenty of practical, actionable steps for you to take, so I’ve split this post into four main parts: Part 1: Getting Your Blog Set Up Right Part 2: Focusing Your Blogging Efforts Part 3: Making Your Blog Run Smoothly Part 4: Having the Right Mindset … [Read more...] about Things I Wish I Knew Before I Started Blogging
Starting a new business is exhilarating, exciting, and life-changing. And, as most entrepreneurs can attest, it’s also full of challenges, risks, and lots of hard work. Small business owners, however, are willing to take both the good and bad when launching a new business venture because they’re passionate and dedicated. But, as Guy Kawasaki once said, “Ideas are easy. Implementation is hard.” So, how do you start a business of your own? Here are thirty quotes all prospective small business owners and entrepreneurs should use during those early stages of their business. 1. “What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.” – Dave Thomas, founder of Wendy’s 2 “User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire … [Read more...] about 30 Entrepreneur Quotes on Starting a Business