Google Image Search gets no love in comparison to the Google search network.We want better rankings.We have to beat that competitor into Position 3 or 2.Optimizing metadata and looking to improve CTR are of top importance while images get left in the dust.But when Google Images is the second biggest search property in the world, letting it take a backseat is foolish.Millions of searchers utilize Google Images on a daily basis, presenting tons of room for traffic growth beyond already crowded and dominated SERPs.Not to mention the competitor research you can conduct with reverse image search.Here are a few creative ways to use Google Image Searches for traffic, links and more.1. Develop a Master List of Where Your Competitor Is Guest BloggingThere is no doubt about the power of guest posting.It’s one of the best ways to build brand awareness, whether it’s for your personal brand or company.Chances are, if you asked any marketer if they’d like to reach 50,000 new faces … [Read more...] about 3 Creative Uses of Google Image Search to Boost Traffic & Acquire Links
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Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, pledging that Bing has “honest search.” Great campaign, if it were true. It’s not. Bing itself does the same things it accuses Google of. It’s also another indictment of how little the FTC is doing to protect consumers from “search results” they might not realize are ads. Google Shopping Goes All-Ads Earlier this year, Google changed to a “paid inclusion” or pay-to-play model of accepting listings for its Google Shopping site. Phased in over the summer, as of October 17, only merchants who pay appear in the search engine, within the US (the change will expand globally over the coming year). The change is remarkable for two reasons. First, it was a complete reversal of Google’s long-standing fight against paid inclusion programs, something it once labeled as evil. It also hasn’t resulted in a massively … [Read more...] about Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems
Earlier this year, Nemanja Darijevic, Creative and Development Director of Pixel Road Designs, joined SEJ ThinkTank to talk about the future of visual marketing. In his talk, Darijevic gave us a powerful reminder of just how important great visuals are to SEO and e-commerce in 2016, with facts such as: Our brains process images 60,000x faster than text. After three days, customers still retain 65% of visual stimuli versus just 10% of auditory stimuli. Consumers are 80% more willing to engage with content that includes relevant images. Content with relevant images earn 94% more views than content without images. Images are the most important deciding factor when making a purchase, according to 93% of consumers. Of course, marketing experts have known for a long time that compelling images are necessary to increase conversions. This isn’t news. And Google continues to prove how important great images are to SEO by re-emphasizing its image searching and reverse image searching … [Read more...] about Can Visual Search Change SEO for E-Commerce?
Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images. It’s easy enough to do, there’s so much misinformation around fair-usage from country-to-country that it’s easy to assume you’ll be safe, but still end up with a huge invoice from Getty Images. If you have fully paid-up access to an image provider or stock image library, then fantastic. But what if you’re just running a site with little-to-no revenue? Or… what if you’re sick of seeing the same old lame stock photos of millennials taking selfies? Images are a fantastic way to improve the readability of your posts and properly optimised images can also drive search traffic – you should definitely use them, even for the shortest articles. Luckily there are many places you can find good quality images, which you can use for completely free. Google image search – filter by usage rights As I … [Read more...] about How to find copyright free images with Google Image Search and other resources
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content for search. Search Console is where you can monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want indexed, view the search queries that brought visitors to your site, monitor backlinks… there’s lots of good stuff here. Perhaps most importantly though, Search Console is where Google will communicate with you should anything go wrong (crawling errors, manual penalties, increase in 404 pages, malware detected, etc.) If you don’t have a Search Console account, then you should get one now. You may find that you won’t actually need some of the other fancier, … [Read more...] about Google Search Console: a complete overview