Look through the browsing history of every content marketing professional’s computer and I guarantee you’ll find the search term “What makes a content campaign successful?” This is something we’re constantly discussing in the office. Is there even a … [Read more...] about Content’s big three Es: emotive, educational and engaging
Impact climate change
Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign –
share tweet share pin it e-mail share The 2016 Race for the White House is nearing an end. From the first caucuses in Iowa in February, the Democratic and Republican parties each whittled down their lists of candidates, with each settling on their … [Read more...] about Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign –
The Most Important Digital Usage Statistics Impacting Marketing Success in 2018
As we all know, digital marketing is a vital piece of any successful marketing strategy. With internet usage in the U.S. estimated at 84% by a recent eMarketer study, digital channels continue to serve as a marketing platform with unrivaled reach and engagement potential for … [Read more...] about The Most Important Digital Usage Statistics Impacting Marketing Success in 2018
SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Bing Visual Search lets you search specific objects within imagesJun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its Bing Rewards loyalty program to the UKJun 1, 2017 by Amy Gesenhues Bing’s … [Read more...] about SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Can Social Influence Be Distilled Into A Score? Part 2 – Potential Pitfalls
While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it's important that you understand their limitations as well as their strengths. (Note: This is part 2 of a 2-part series. See part 1 here.) One challenge is the fact … [Read more...] about Can Social Influence Be Distilled Into A Score? Part 2 – Potential Pitfalls
How changes to consumer privacy law might impact marketers and martech
TVs are “spying” on us, and so are sex toys. The Senate also just reversed an Obama-FCC rule that imposed limits on what ISPs and carriers could do with consumer data without consent. The new administration and Republican control of Congress could bring massive change … [Read more...] about How changes to consumer privacy law might impact marketers and martech
A Plea For Small-e Enlightenment (Part 2)
Pssst. Over there, next to the purple wing chair. Behind the foosball table and just beyond the 2002 vintage lava lamps. It’s a gaggle of digital marketers, munching on Pez, and screaming at the unfortunate Fortune 500 brand CEO who made the mistake of visiting this digital … [Read more...] about A Plea For Small-e Enlightenment (Part 2)
Live Blogging The FTC Workshop On Journalism & The Internet
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet
Profit Meets Purpose: 5 Companies That Give Back
More than half of consumers worldwide are willing to pay more for products and services from brands that are committed to making a positive social or environmental impact, according to a global survey conducted by Nielsen, which is why giving back is no longer just a non-profit … [Read more...] about Profit Meets Purpose: 5 Companies That Give Back
100 Amazing Women Marketers to Follow on Twitter
Social media is a powerful tool. It’s completely changed how we communicate and interact with the world. And one of the greatest benefits of Twitter is the ability to follow role models in your desired field. You can learn what they’re reading, who they admire, and … [Read more...] about 100 Amazing Women Marketers to Follow on Twitter