The author’s views in this article on how to find contacts for blogger outreach are entirely her own and may not always reflect the views of Ranking By SEO. You published five posts in February, zero in March, three in April. Does it sound like a proper guest blogging strategy? Well, clearly it doesn’t. The main idea of guest blogging is consistency and regularity. Since there are so many other bloggers and services, you risk being forgotten too soon because of such gaps. If you want to start doing a real content marketing, you’ll have to plan up to 10 publications per month. And here is where the biggest problem appears: the lack of quality platforms to guest post on. In this article, I’m going to describe three ways I use when collecting my contacts for blogger outreach. Also, I’ll share few interesting tricks at the end of the article, of course, if you promise not to read the ending first. What are guest posting and blogger outreach (just in case) … [Read more...] about #3 Proven Ways to Collect Quality Contacts Base for Blogger Outreach
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The countdown for the implementation of the New European General Data Protection Regulation (GDPR) has begun. You may not be fully aware of how this regulation will affect your work, but if you work in marketing and you manage lead generation campaigns, you should certainly take the new procedures and measures seriously. You will need to implement these procedures in all of your strategies for them to be successful and to avoid any damage to your reputation and economic success caused by infringing the GDPR. The GDPR will introduce significant and lasting changes in the way we manage people’s data and will transform marketing and lead generation strategies. What is the GDPR and what does it do? The GDPR is a European Commission regulation that aims to enforce and unify data privacy for every person in the European Union (EU). The GDPR sets new game rules for the management of people’s information in the EU and for this reason it not only affects EU … [Read more...] about How Will Data Collection Strategies Change With GDPR?
Most companies, apart from Amazon, have a cut-off for Christmas delivery which is a few days before the date itself. I wanted to look into the impact of this for online sales for a few accounts. Account A In this scenario, the cut-off date for free standard Christmas delivery was December 17, with a higher delivery fee being charged for express delivery after this date. You can see the impact has been drastic, with conversion rates plummeting to 0.5% over the weekend before Christmas. This low conversion rate remained even after the express delivery period passed, so this type of delivery option didn’t appear to have a big impact on sales. In this scenario, “click and collect” (often called “store pickup” in the United States) is in place for the client, but it’s not tracked through PPC as these sales are allocated to stores. This is a typical issue we come across, in which departments are not looking into multi-channel — and this something I … [Read more...] about How Delivery Options Impact PPC & Conversions
“Death of Detroit would wallop ad world” …”… nightmares of a blue Christmas” Shocking! Tell us something we don’t already know! Turning a few more pages I see, “As site traffic slows, online marketers tighten their holiday budgets.” And that’s when I calmly fold-up my recent copy of Advertising Age and call my dentist to schedule that long avoided Novocain-free root canal! I mean really, all this doom and gloom is probably enough to send some folks home early for the holidays to hang out with the relatives they have successfully avoided all year long. But I’m an opportunist, so the timing couldn’t be better! There has to be an opportunity here, right? We’ve heard a lot of noise in the trades about the fall of online display advertising in favor of performance-based advertising. The good news is that lower budgets and fewer advertisers can actually mean less competition. For smart local advertisers and their … [Read more...] about The Impact Of Call Tracking For Smart Marketers & Agencies
Home > Blog > GDPR: The impact on Marketing and the Financial Services Industry 28th March 2018 - 10 minutes read Legislation Libby Mayo - One of the biggest changes to hit the financial and professional services industry is the introduction of the much anticipated GDPR. Although GDPR will have an effect on the entire industry, it’s particularly important from a financial services marketing standpoint. But while GDPR may require an overhaul of your marketing strategy and data storage, it also provides an opportunity to synthesise and understand your customer information. Ultimately, it can help you create a stronger, more focused customer relationship. What is GDPR? GDPR is the European Union’s General Data Protection Regulation. It will come into effect on 25 May 2018 and, in short, it means big changes for the financial services industry. In fact, it’s the biggest shift in security and privacy regulation in over 20 years. … [Read more...] about GDPR: The impact on Marketing and the Financial Services Industry