share tweet share pin it e-mail share The biggest unknown in SEO is always the algorithm. Many myths and rumors surround the “what” and “how” of Google results. Although SEO experts won’t be able to know the specific algorithm used, by examining the data you can figure out how best to influence results. At Searchmetrics, we continually aggregate billions of data points a month and naturally look for the answer to the question: “Which factors are relevant for a good ranking in Google search results?” With this study, from February and March 2012 data, we get closer to the answer based on an analysis of 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets. This analysis compares potential ranking factors and thus website characteristics with corresponding Google rankings in both the UK and the U.S. by assessing their statistical correlation. For example, if there are many pages in … [Read more...] about Social Media, Backlinks and Classic SEO: U.S. and UK SEO Ranking Factors 2012 –
Impact factor ranking
share tweet share pin it e-mail share ATTENTION THIS HAS BEEN UPDATED WITH MORE INFORMATION ABOUT SEARCHMETRICS’ US GOOGLE RANKING FACTORS STUDY: OK, so you have doubts about Searchmetrics’ US Google Ranking Factors – Rank Correlation 2013 study… Earlier this week, we announced our US Google Ranking Factors – Rank Correlation 2013 study. This tries to identify the key factors that well-positioned pages have in common and that separate them from lower ranking pages in Google searches. We performed our analysis by looking at those factors that correlate with pages that rank well. Of course a lot of very clever SEO experts have been looking at this whole area for a very long time and have strong opinions about what factors are and are not important. And when they looked at our data many of them have asked questions and expressed doubts about what we’re trying to say. So here’s a response to some of the … [Read more...] about Having doubts about the Searchmetrics’ US Google Ranking Factors study? –
Even though SEO is a synergy of different practices, not all of them are equally important for higher rankings. And, because SEO’s are normally pressed-for-time individuals, it’s essential for them to know what SEO tasks should be their priority. Speaking of on-page and off-page SEO (many SEO’s also consider keyword research a separate aspect), I’d like to say that, quite often, on-page SEO does not get the attention it should. This is because, in general, it takes less time than link building and often plays second fiddle to off-page SEO when an emergency rankings boost is required. However, there are certain on-page SEO factors, leveraging which can work miracles for your site, and it’s important to know how much impact each of them carries. So, let’s talk about these factors. Lay a Foundation for Higher Rankings Any construction work begins with laying a foundation for the future building. Likewise, on-page SEO begins with creating a certain … [Read more...] about On-Page SEO Factors: Which Ones Have the Most Impact on Rankings?
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social? A recent article here on SEW correctly discussed the effectiveness of harnessing social media but the article suggested, using Moz’s 2015 search ranking factors report, that we should use correlational reports. However… Correlations are flawed There is a correlation that most of the population wakes up when it’s daylight, this does not mean we cause the sun to rise. Yes there is a correlation but this is not cause and effect. The same applies to social media and organic ranking. Writing awesome, popular, tweets about ‘dresses’ for example, will not allow your site to rank any higher for ‘dresses’. Neither will retweets on Twitter or Facebook Likes help you to rank. Actual, non-correlated, social media and SEO elements Google+ If a searcher is logged on to their Google+ account, Google … [Read more...] about Exploring the correlation between social media and search rankings
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings. Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people. Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days. Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did … [Read more...] about Do bounce rates affect a site’s search engine ranking?