Losing positioning on high-volume generic terms can trigger panic, even if the drop only lasts for a short period of time. However, in the majority of instances, it is possible to find out exactly the reason why. When you understand what caused a ranking drop, you can determine what actions to take to recover from it. Here is a 10-point checklist to run through should you encounter a loss of positioning. 1. New links A sudden surge in new links pointing to a domain can, in some instances, trigger a temporary decline in rankings. From previous observations, I’ve found the trustworthiness of the website and the authority of the linking domains determine the impact of new links, either positive or negative. If a website has had trust issues in the past, especially if it has received notifications for unnatural links, Google may for a short period of time randomize the impact of the new links. Even if they are natural and relevant, Google may apply a “rank transition … [Read more...] about Suffered a rankings drop? Use this checklist to diagnose why
Impact factor ranking
Even though SEO is a synergy of different practices, not all of them are equally important for higher rankings. And, because SEO’s are normally pressed-for-time individuals, it’s essential for them to know what SEO tasks should be their priority. Speaking of on-page and off-page SEO (many SEO’s also consider keyword research a separate aspect), I’d like to say that, quite often, on-page SEO does not get the attention it should. This is because, in general, it takes less time than link building and often plays second fiddle to off-page SEO when an emergency rankings boost is required. However, there are certain on-page SEO factors, leveraging which can work miracles for your site, and it’s important to know how much impact each of them carries. So, let’s talk about these factors. Lay a Foundation for Higher Rankings Any construction work begins with laying a foundation for the future building. Likewise, on-page SEO begins with creating a certain … [Read more...] about On-Page SEO Factors: Which Ones Have the Most Impact on Rankings?
It concentrated on internal links, as well as the best way to use anchor text and hub page or category optimisation. This week, outbound links! 1) An outbound link is a ‘vote of confidence’ to the site you’re linking to, and you will be passing along some of your own site’s ranking power. However try to avoid using anchor text such as ‘here’ as this is worthless to you and the site you’re linking to. 2) Sticking to the website name is a safe bet when choosing anchor text, especially if it’s ‘example company conducted a study’. That way usability and transparency is improved or maintained because visitors will know exactly what to expect when they click through. 3) When linking to other sites, try to avoid terms that describe what they do, especially if it’s something they’re trying to rank for. As an example, if you link to a particular SEO agency with the phrase ‘leading SEO experts’. This can be … [Read more...] about Guide to Google ranking factors – Part 9: outbound links
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings. Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people. Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days. Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did … [Read more...] about Do bounce rates affect a site’s search engine ranking?
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social? A recent article here on SEW correctly discussed the effectiveness of harnessing social media but the article suggested, using Moz’s 2015 search ranking factors report, that we should use correlational reports. However… Correlations are flawed There is a correlation that most of the population wakes up when it’s daylight, this does not mean we cause the sun to rise. Yes there is a correlation but this is not cause and effect. The same applies to social media and organic ranking. Writing awesome, popular, tweets about ‘dresses’ for example, will not allow your site to rank any higher for ‘dresses’. Neither will retweets on Twitter or Facebook Likes help you to rank. Actual, non-correlated, social media and SEO elements Google+ If a searcher is logged on to their Google+ account, Google … [Read more...] about Exploring the correlation between social media and search rankings