Google has recently updated their official documentation for hreflang help. Prior, it only had content around using language annotations, supported language values and a couple of common mistakes. The new version goes through the three methods for indicating your alternate pages, guidelines, supported language/region codes, use the x-default tag for unmatched languages, common mistakes and debugging techniques. … [Read more...] about Google Updates Their hreflang Official Documentation
It’s not possible to effectively handle X-Default, which is needed. Should someone change a single dropdown option against one of the territories, your rankings are gone. Immediately. That’s scary. If there’s any duplication issue at all onsite (and there is!), then this localization can fail to be correctly applied. Again, this is from experience in the “wild.” Check out these local homepages — that’s awful localization! … [Read more...] about Adidas, Nike & Auditing hreflangs For Explosive SEO Results
Thank You, Google, For Hreflang No, for once this is not my British irony shining through. I wanted to make absolutely clear that I understand why Google launched hreflang, and that it’s very welcome, because it does provide a wise option for marketers. It’s just that webmasters shouldn’t blindly deploy something simply because it exists — rather, they should carefully consider which option is best overall. … [Read more...] about 3 Reasons Why Deploying Hreflang Shouldn’t Be An Auto-Reflex!
The problem solved by the new tag is indicating your preferred “default” content when you are returned for searches in countries that you haven’t created localised content for. This is especially important when you consider the increased bounce rates, low conversion rates, and poor click-through rates (CTRs) that come with losing control of your preferred URL for Search Engine Result Pages (SERPs). … [Read more...] about Using the X-Default Hreflang Tag For Multinational SEO: Default Language Opportunities
Issues with incorrect hreflang links - 37% If the hreflang points to the page that doesn't exist (4xx HTTP status code) or redirected, or you are using a relative URL instead of an absolute URL, Google will index these pages incorrectly, or won't index them at all. Thirty-seven percent of multilingual websites have issues with incorrect hreflang links: … [Read more...] about 75% of Websites Have Hreflang Implementation Mistakes