This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index? Facebook launches analytics for Messenger chatbots On Monday, Facebook announced that it will be extending its Facebook Analytics for Apps tool to Messenger, so that early adopters of chatbots will be able to track the response to them via analytics. Al Roberts reported for Search Engine Watch’s sister site, ClickZ, that brands who have built chatbots using Facebook’s Messenger Platform will have access to a variety of metrics without needing to add additional code. These will include messages sent, messages received, user blocks and unblocks. LinkedIn Sponsored InMail goes self-serve LinkedIn Sponsored InMail, which allows marketers to send promotional messages to the InMail inboxes of LinkedIn users, has been opened … [Read more...] about Five most important search marketing news stories of the week
Import price index
Every year in June, Apple and Google hold conferences to announce their latest technology. With each announcement, both companies seem to be reaffirming their larger company goals and values — Apple asserting its commitment to designing and selling quality products, and Google bolstering its mission to collect and organize the world’s data with the ultimate intent of monetizing the results with advertising. These goals resurface through many of the company’s business decisions, most recently through the divergent app indexing frameworks promoted by the two companies. For a long time, deep app content has been locked in app code, largely un-indexed and inaccessible to search engine crawlers. The only content that crawlers could get was app titles and descriptions from the various app stores, and from company websites. Now that both Apple and Google have announced methods for indexing deep content within apps, the situation has dramatically and irreversibly changed. For … [Read more...] about Apple Search + iOS App Indexing
In December, Danny Sullivan sought to determine which of the major shopping search engines found the best prices for common products. The shopping engines compared in Danny’s articles were Nextag, Shopzilla, PriceGrabber, Google, Bing and TheFind: TheFind’s CEO Siva Kumar saw these articles and developed an internal tool to compare his site to these and other online shopping competitors. TheFind later decided to make that internal comparison tool public facing so that anyone could try it and compare product search results across sites. Clicking any of the branded links above the main results opens a window showing the same query on the selected site. TheFind contacted us saying that it had been running tests of its results against the shopping engines discussed in Danny’s original articles. It looked at 50 queries in six shopping categories, using the same approach and methodology pursued in Danny’s articles. The questions asked in TheFind’s research were: … [Read more...] about TheFind Finds Lowest Price More Often Than Google, Bing, Others
eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that global e-commerce will grow by an additional 19% in 2013, with the Asia-Pacific region surpassing North America in online sales. This reemphasizes the importance of articles like Andy Atkins-Krüger’s recent article on international pricing strategies and how to manage pricing on a global scale. This week, I was doing price comparisons for a few products on international sites and noticed that when I tried to go to the Russian or French versions, I was routed back to the US site. It was obvious that they were using some sort of IP detection, and I was curious why. I emailed their e-commerce teams and found that they have different pricing schemes in each market and have a big problem with consumers bypassing their local market and buying from another country where the price was cheaper, no taxes or simply just not available locally. … [Read more...] about Is Your Local Pricing Strategy Blocking Search Engine Spiders?
The web is shifting rapidly, again. Search has seen accelerated growth over the last two years, at a quicker clip than any time over the last ten. This has been fueled primarily by innovations at Google. However, Bing is also pushing innovation rapidly and was cited by Google CEO Eric Schmidt as, their “biggest problem” and competitor. Schmidt conceded to the Wall Street Journal that, “Bing is a well run, highly competitive search engine.” While Google is dominating market share, you can bet they are keenly watching Microsoft’s every move in search. Perhaps more importantly, however, the web population has driven innovation with an increasingly diverse set of needs. Social media has become dominated, particularly in the latter part of 2010, by Facebook and Twitter. But the popularity of these social sites (the latter of which would rather call itself an “information network” than a social network) are clearly a reflection of users’ … [Read more...] about 3 Important Ecommerce Trends To Watch