Most SEO crawlers now offer mobile web crawling functionalities. You can use OnPage.org Zoom to verify how the mobile Googlebot crawls your site — if the mobile version is correctly served, if all of the mobile pages are effectively found, if there are any speed issues and so on — and use the Focus functionality to verify the mobile Web settings at a page level: … [Read more...] about Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy
Importance of to do list app
For businesses whose end goal was once getting people to visit a website, a new contender emerges: getting people to download an app. And if the end goal is getting people to download an app, the rules of SEO will need to be rewritten. You’ll need to take actions and implement strategies that get your app to be more noticeable in search results, but how exactly do you do that? With in-app content? With popularity ratings through superior functionality? … [Read more...] about Could Deep Links To Apps Represent The Future Of Link Building?
Google Now On Tap In May 2015 at Google I/O, the search giant announced Google Now On Tap. Now On Tap is an expansion of Google Now on Android devices that is meant to provide assistance “in the moment,” anywhere on your smartphone, by simply tapping and holding the home button. Google illustrates this as follows: … [Read more...] about The Emerging Role Of SEO In App Discoverability
What Is Savings Catcher? As I prefaced at the beginning of this column, many retailers, including Walmart, have offered lowest-price guarantees. But, often, these programs require customers to bring receipts or ad circulars into stores. And with a time limit on when the item(s) were purchased and when cash back will be redeemed — usually seven days or less — this requires customers to make a separate trip to the store. As some of us less-organized folks know, keeping track of all our receipts can also be messy. … [Read more...] about Walmart’s New Savings Catcher: The Killer App
Jordan Koene is Chief Evangelist for Searchmetrics, a SEO, social and content intelligent platform. He leads the growth of the Professional Services group which provides customers ongoing and custom solutions for using Searchmetrics data.Previously, Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay content to improve user experience and natural search traffic. In this role, he lead development of millions of content improvements for the organization. Along with advancing eBay's content, Jordan produced numerous well-covered viral stories using eBay data.Prior to eBay, he worked at various e-commerce and tech start-ups. Jordan has grown and managed different Internet marketing teams and has a strong background in SEO and social media.Jordan Koene. … [Read more...] about App indexing can increase traffic, conversions, and app installations –