A key starting point to any conversion is agreeing on the meaning of terms. This is where keyword research becomes tricky. For one client, the term “auto parts” is the one that drives in the most traffic. This is the phrase they target because it’s the one they use themselves. I checked to see if their site performed for the phrase, “car parts”, and lo and behold, there was no activity whatsoever. This meant that if the language used by some searchers was “car parts”, they would not be taken to the auto parts site. … [Read more...] about The Importance Of Knowing Your Customers’ Language
Important knowledge to know
And more recently, we had an extremely volatile September, algo-wise. There were updates on 9/2/15 and then exactly two weeks later, on 9/16/15. In my post about the September 2015 updates, I was eager to see if we would experience another tremor two weeks after the 9/16 update. And guess what — We did. I saw significant movement on 10/1, and then on 10/15. By the way, notice a pattern? Make sure you know about all possible algorithm updates when performing a search history analysis. … [Read more...] about The Power & Importance Of A Search History Analysis For SEO Recovery
Conclusion In 2013, we are going to hear a lot more about Big Data and search marketing. The integration and blending of search, social, local, mobile and all forms of user data creates opportunity for the CMO. Marketers who understand Big Data will be in a position to address the needs of their users and customers better and respond to industry shifts faster. … [Read more...] about The Importance Of Big Data, Integrity And Security
The Takeaway The above tips should get you well on your way to optimizing your site’s on-page aspects, after taking care of basic on-page factors you should all be relatively familiar with. However, note that no site is ever ‘finished’ – maintenance should be ongoing and frequent. Through experience, we should strive to prioritize the on-page tasks and focus on those that yield the best results. Good luck, and get to work! … [Read more...] about 8 Advanced On-Page SEO Tips You Need to Know
This post was inspired from The Princess Bride themed presentation I gave in early 2010 at SEMpdx's Searchfest titled Inconceivable Content: The Dread Pirate Robert's Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions. If you enjoyed this post you also might enjoy other posts inspired from the same. Search for "inconceivable content" on this blog to find them all. … [Read more...] about Does Your Content Know Where Your Audience Is?