It’s frustrating, isn’t it? When Google suddenly changes something, and you had no idea it was going to happen. That’s where all the awkward conversations with your clients begin. And you have to try to figure out how you’re going to explain another change in strategy. Now, while there may not be any way to become fully future-proof against Google changes (after all, they perform 500–600 minor changes a year, on top of their big updates), there are ways you can stay ahead of the game. One of those ways is to understand the patents that Google is applying for and how they might impact search in the future. In this article, you’re going to learn about three patents that could have a huge impact on future results — both for yourself and your clients. A Quick Note On Patents… Patents are funny old things. While Google may file for them, there are no guarantees that they’ll ever come into play. They often file them as a “nice to … [Read more...] about 3 Google Patents You Need To Know About In 2016
Important knowledge to know
Last month, I talked about the importance of setting client expectations for Local SEO efforts. If you were paying attention, that advice should have gotten you in the door and landed you the gig. Now that you’ve got a new client, what the heck are you actually supposed to do? We’ve all seen the Local Search Ranking Factors study from Moz. We’ve all heard Google admit that the top three ranking factors are content, links and whatever RankBrain does. We also know we need to make our clients’ sites unique with awesome, never-before-seen content and amazing local links from all the most authoritative sources. But how do we actually do that? If you’re doing work for one particular business niche, how do you come up with amazing unique content for each client? Or here’s an even more difficult quandary — if you’re doing local SEO for businesses in lots of different verticals, how do you come up with unparalleled content in so many different … [Read more...] about The most important question to ask in local SEO
If your job involves any kind of online communication, the reputation of your company is in your hands. That means anyone who does anything in the SEO field absolutely, positively, must know how to protect the company’s reputation. But here’s the thing: Many SEO experts have no idea how to protect against an attack. They may know how to respond to an attack (or who to hire to help them respond to an attack), but they may not really know what to do to keep that attack from happening in the first place. That’s a big knowledge gap, and it could have dire consequences. Just think: Pew Research suggests about 44 percent of online adults have used the internet to dig up data on people they plan to connect with professionally. If you don’t have a great plan in place, when that search happens and an attack comes, the knowledge gap could cost you your job. Thankfully, you can close that gap relatively quickly, and you can learn how to make sure your company isn’t … [Read more...] about Reputation Management Tips Your Boss Wants to Know
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? From my perspective, looking after the ClickZ and Search Engine Watch sites, it plays a big role in what we do. Especially this site – if we’re going to write about SEO, we should know what we’re talking about. I see it as being essential to the modern journalist or writer online. These skills will help you write for the web effectively and ensure that your content finds its audience. Let’s be clear though: the quality of content is the first consideration: if the article sucks then no amount of SEO knowledge is going to help. The ability to write is the thing. After that, it’s about giving the content you created and the site you write for the best chance in the search engines. This isn’t all down to the writer, but I think writers should be learning abut this. It’s a way to future-proof your career. The … [Read more...] about How much do journalists and editors need to know about SEO?
Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type of search called 'natural language search'. This development is a move away from the type of searching that has dominated the web since the advent of search engines in the 1990s. It is part of an attempt to make searching faster and more effective by understanding searcher intent and more complex, multi-part queries. Natural language search is also key to a number of advancements currently taking place in technology, including voice search, digital assistants and smart home hubs. But what exactly is it, and how is it going to affect the way that we look for information online? What is natural language search? Natural language search is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a … [Read more...] about Everything you need to know about natural language search