By judethomas Last updated on April 30, 2019 at 04:29 pm The Robots.txt file and Noindex meta tag are important for doing on-page SEO. This gives you the power to tell Google which pages they should crawl and which pages they should index – display in the search results. Knowing how to use these two and when to use them is important for all SEOs since this involves a direct relationship between the websites we’re handling and the search engine crawlers. Being able to direct the search engine crawlers on where they should go and which pages they should include in the database is a massive advantage for us, and we can use that to make sure that only our website’s important pages are the ones that Google and other search engines crawl and index. But before we delve into the details of how and when to use these two, we must first know what they are and their specific functions. What is a Robots.txt file? The Robots Exclusion Protocol, or more commonly … [Read more...] about The Complete Guide to Robots.txt and Noindex Meta Tag
Important meta tags for seo
By Sean Last updated on December 4, 2018 at 11:20 am Meta Tags have been one of the most basic elements of SEO. It is a must to know for every SEO practitioner. Are meta tags a factor in Google page rank? Is it important? What effect does it have in your site’s SEO? Meta tags have been around since… Since I can remember. They have been a big part in search engine history. They were valued as a factor in rankings before – until people started abusing their use in getting on top of the SERPs. After that, Google opted meta tags out of the ranking factors. But that doesn’t mean they’re not important anymore. Meta tags still play quite a big role in your site’s SEO. Meta tags are the words that are hidden in your code. People browsing your site will just not be able to see them. It is, as Danny Sullivan puts it, a ‘legal’ way of hiding words in your webpages for search engines. The search engines still read them for … [Read more...] about What are Meta Tags and why are they important?
The header tag, more properly known as the heading elements, are a series of html elements that denote the importance of the content between them. For years, the only heading tags relevant to SEO have been H1 and, to a lesser extent, H2. There are a few rules and a few best practices, both for using the tags in general and for using them for SEO.All About the HeadersThere are six header tags, ranging from H1 to H6. Each denotes decreasing importance. H1 is the most important, and should only be used once per page, typically for the title/headline of the post. Each successive heading element should be used as a subcategory of the one above. Essentially, it will look like this:• H1: Headline of the Blog Post Here • Text enclosed in the <p> tag for paragraphs • H2: Subheading for First Major Section • Text enclosed in the <p> tag for paragraphs • H3: Sub-subheading for the First Major Section, If applicable … [Read more...] about The Proper Way to Use The Header Tag for SEO
What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? What are some good and bad examples? Following on from our incredibly popular guide 22 SEO essentials for optimising your site, I thought I’d follow up the advice on meta tags and answer all of the above questions. If you just want a quick guide to optimising meta descriptions, click here to jump to the checklist section. For the rest of you, first lets talk about meta tags in general: What are meta tags As Kristine Schachinger described in our previous guide to meta tags back in 2012, meta tags are HTML elements that provide information about a webpage for search engines and website visitors. There are two elements that must be placed as tags in the <head> section of a HTML document. These elements are: Title tag Meta description We’ve already discussed title tags in a separate post … [Read more...] about How to write meta descriptions for SEO (with good and bad examples)
Everything will be covered here, including: Title Tag, Meta Description, Alt-Text for images, Canonical Tag, Noindex, Nofollow, H1 – H6 tags, Robots Meta Tag and the various tags involved in Google News. But first, let’s answer the question… What are meta tags? Meta tags are HTML elements that provide information about a web page for search engines and website visitors. These elements must be placed as tags in the section of a HTML document so therefore need to be coded in your CMS. Some are easier to implement than others, especially if you have WordPress or any other ‘out-of-box’ CMS, where things like merely writing a headline creates your H1 tag and there are specific sections to add your own canonical links or meta descriptions. None of them are as complicated as they sound though, so let’s define each one in alphabetical order. Alt-Text for images As we stated in our guide to image optimisation for SEO, Google can’t ‘see’ … [Read more...] about Complete guide to meta tags in SEO