One of the signals used by Google to rank web pages looks at the links to and from those pages, to see which pages are linked to by others. Links from “important” pages carry more weight than links from less important pages. An important page under this system is one that is linked to by other important pages, or by a large number of less important pages, or a combination of the two. This signal is known as PageRank, and it is only one of a large number of Google ranking signals used to rank web pages and determine how highly those pages show up in search results in response to a query from a searcher. … [Read more...] about How the Value of a Link May Differ Based upon Link and Document Features and User Data
Important value index
This is clearly a huge change in indexing, and even if you have been working on mobile optimization and planning for this kind of change over the past months or years, there are still things your business needs to do to be prepared. In the next section we will explore these more in-depth so that you can make a preparation checklist as we enter the New Year. … [Read more...] about Google’s mobile-first index: how to prepare your business
So, What Will be Affected? Basically, the only pages affected will be pages who have a mobile version that doesn’t include the same content as the desktop version. Again, it’s important to note “page level”here. If we look at our AMPproject.org example above, we see that much of the content is a case study. If that case study had a mobile version that didn’t include all of the content that the desktop page did, then it would suffer from this change. IF, however, that case study ONLY had desktop pages – it would still rank! It’d just be ugly on mobile phones. That’s an important distinction. … [Read more...] about What Does Mobile First Index Actually Mean?
If you have a lot of videos and images on your website, you should also check the indexing for the universal search by creating separate sitemaps for the images and videos. The structure of an XML sitemap for media files is similar to that of the normal sitemap. … [Read more...] about 5 Steps to Boost Your Site’s Indexability
To optimize your images for fast loading times and quality, compress them to make the file sizes smaller. Go for between 30 to 120kb, with a resolution of 72dpi Always use the ‘alt tag’ attribute to present the search engines something different to read. Place images in context with your page content; make sure they are related to your site or content and have appropriate titles and captions. Put all your images in a folder called ‘images’ simply because it is sensible! … [Read more...] about Web Design Is SEO Most Important SEO Factors To Consider When You’re Designing A Site