Hit: passed with one-time interactions, like the author of a page or a selection of a form. Session: describes the overall visit to the site, like where the user came from, or whether or not they were logged in. User: Describes a person over multiple visits and all the events within. This could be their membership status or the company they work for. Product: This is for Ecommerce implementations, and can be used for product color, size, variant, and more. Want some more ideas on what to do with Custom Dimensions? Check out this post for more! … [Read more...] about Custom Features in Google Analytics for Your Website
Impressions in google analytics
By now, I am sure many of you are seeing in your Google Analytics account an action button at the top to "Google Signals." Google Signals lets you (and of course Google) track signed in users across devices, be it multiple browsers, mobile apps, mobile devices and more. Google says this allows "advertising Features are being enhanced to help you better understand your customers across devices using Google's signed-in data. This new setting upgrades your existing Advertising Features controls and enables." Google is beta testing a new Google Analytics feature named Google Signals. It lets you track and report on your visitors across devices. … [Read more...] about Google Analytics Signals
What’s the difference between Ecommerce and Enhanced Ecommerce? The standard ecommerce plugin tracks transactions – and that’s it. It’s typically set up on the ‘Thank You’ page and can help you to understand how much has been spent on a website, attribute revenue to channels, and identify products that are flying off your virtual shelves. This is invaluable data that can be used by sales, marketing, and finance, but when it comes to empowering digital teams to improve revenue generation, it can be frustratingly limited. … [Read more...] about What is Enhanced Ecommerce in Google Analytics?
I then dove in further, clicked on the page and added a secondary dimension: medium, so I could quickly see where traffic is coming from. I noticed that we have a lot of traffic that we don’t know the source of. So that’s something to explore further. In second position comes our plugin and third is organic search traffic. Which is interesting to see because I’m curious with what keywords people end up on that page and if we rank properly on that keyword or keyphrase. With that information, we can improve the SEO of that page even further. … [Read more...] about How to do a one-page analysis in Google Analytics
Smart goals basically tell you how many high quality visits you recieved and how they perform sales-wise if you are tracking sales. It also shows those metrics for each traffic source. So if you got eight million visits from Facebook and 800,000 of those achieved smart goals, you’ll see that in Analytics. … [Read more...] about What Are Smart Goals? Google Analytics and AdWords