Analytics Google Analytics Let’s Chat About Customization Google Analytics has many great features right out of the box, like telling you which pages are the most visited, how people got to your site, and how long they stayed there, but what else can we do? The word “custom” is all over Google Analytics, so let’s dive into a few of these customizations and see how we can even combine a few features to really make Google Analytics a powerful tool for your organization. … [Read more...] about Custom Features in Google Analytics for Your Website
Impressions in google analytics
By now, I am sure many of you are seeing in your Google Analytics account an action button at the top to "Google Signals." Google Signals lets you (and of course Google) track signed in users across devices, be it multiple browsers, mobile apps, mobile devices and more. Google says this allows "advertising Features are being enhanced to help you better understand your customers across devices using Google's signed-in data. This new setting upgrades your existing Advertising Features controls and enables." Google is beta testing a new Google Analytics feature named Google Signals. It lets you track and report on your visitors across devices. … [Read more...] about Google Analytics Signals
Are your shoppers deal hunters who frequently use coupon codes? Did your last sale perform better than the one before? How did these promotions affect top-line revenue? Did users click on your summer sales banner and go on to purchase the Hawaiian shirt they’ve always wanted, or was the CTR dismal because it’s winter and no-one wants a new Hawaiian shirt? How can I test out this functionality for myself? Thankfully, you can explore all of this for yourself with Google Merchandise Store Demo Account. Google has kindly opened up the sales data of its merchandise store, meaning you can experiment with a real-world, fully-functional implementation of Enhanced Ecommerce here. You can access it here: https://support.google.com/analytics/answer/6367342?hl=en … [Read more...] about What is Enhanced Ecommerce in Google Analytics?
I also noticed that it’s quite a popular page, but the bounce rate is too high for my taste. Especially when the goal of the page is to guide people to a blog post of their interest. So, there needs to be interaction with this page. We need to find out what people expect to find on this page. So, therefore, extra information is needed. That’s why we added a simple poll on this page, using Hotjar. We also created a heatmap with this tool to get a better understanding of how people behave on the page. … [Read more...] about How to do a one-page analysis in Google Analytics
We just activated Smart Goals for this client two days ago, so there isn’t a whole lot of data yet, but it’s enough to get a first impression. The last row is smart goals, in the row above no smart goals were achieved, and the row above that shows data from before smart goals were in place. Smart goals have a conversion rate of over 35 percent—which is great. … [Read more...] about What Are Smart Goals? Google Analytics and AdWords