The Enhanced Ecommerce features in Google Analytics can initially be daunting. The official documentation is extremely technical and implementation of the plugin can be a challenge. But don’t let this put you off: the Enhanced Ecommerce reports are hands down some of the best interfaces available in GA today. Enhanced Ecommerce offers marketers the ability to fully customise Google Analytics around your website’s purchasing funnel. A robust installation of the plugin unlocks new dimensions and metrics which collectively offer a wealth of actionable insight into the monetary performance of your website. This includes product impressions, checkout behavioural analysis, transactions, and everything in-between. What’s the difference between Ecommerce and Enhanced Ecommerce? The standard ecommerce plugin tracks transactions – and that’s it. It’s typically set up on the ‘Thank You’ page and can help you to understand how much has been spent … [Read more...] about What is Enhanced Ecommerce in Google Analytics?
Impressions in google analytics
By Donovan Ayon / May 3, 2018 Analytics Google Analytics Let’s Chat About Customization Google Analytics has many great features right out of the box, like telling you which pages are the most visited, how people got to your site, and how long they stayed there, but what else can we do? The word “custom” is all over Google Analytics, so let’s dive into a few of these customizations and see how we can even combine a few features to really make Google Analytics a powerful tool for your organization. Custom Alerts Most of us don’t live in Google Analytics all day as part of our job. It is normally one of the many hats we wear in our organizations. This begs the question – how do we know if something big happened on our site and we don’t know fast enough? Let’s say your tracking breaks and you stop receiving data. How would you know? The opposite could also happen. What if your company is mentioned somewhere and you get a sudden spike in … [Read more...] about Custom Features in Google Analytics for Your Website
By default, the Multi Channel Funnels (MCF) in Google Analytics displays the default channel grouping under sections "Overview", "Assisted Conversions" and "Top Conversion Paths". Channel groupings are the platforms that are sending in traffic to your main site. The default consists of 8 different types of channels as explained below:- Direct - Visitors who visit the website directly by entering the URL in the browser or through a bookmark. Paid Search - Visitors who visit the website after clicking ads displayed on search networks. Organic Search - All the unpaid search engine traffic gets reflected here. Social Network - Visits coming from social networks are displayed under this channel. Google currently maintains a database of 400 social networks (approx.) which means visits from those sites are displayed under this channel. Email - Visitors who visit the site through an email campaign are tagged here. Referral - All the visits that cannot be tagged … [Read more...] about How to Add a Custom Channel Grouping in Google Analytics?
All too often, there are still companies who set their daily budget on their Adwords campaigns that is not sufficient in comparison to the available search volume. This will cause lost impression share. If your campaigns are performing according to the KPIs you have set, the budget should not be a factor. With the day parts option in Google Analytics, you can see the performance of your campaigns during the different hours of the day or days of the week. For companies with a fixed daily budget, the day parts option can give you insight to increase or decrease bids on certain hours of the day to make optimal use of the limited available budget. Every company should check out the day parts option to get an idea which hours or days of the week are performing the best. With this information, you can test by increasing or decreasing bids for certain hours or days of the week to improve your ROI. First, I will explain where you can find the option of increasing and/or decreasing bids in … [Read more...] about How To Use Day Parting in Google Analytics To Optimize Your Budget
AdWords is better when it’s linked with Google Analytics (GA). Analytics reporting gives you much deeper insight into your AdWords performance. Instead of focusing on the wide array of awesome reports that are available in GA, I want to spend today focusing on a new report that was just released and that will be rolling out over the next few weeks to all GA accounts. Treemaps. (Disclosure: I work for Google.) Getting To Know Treemaps Treemapping, in the ever-updating words of Wikipedia, is “a method for displaying hierarchical data by using nested rectangles.” Nested rectangles, you guys. NESTED RECTANGLES! (I think it’s a sign that I’ve found the right career path when the previous sentence gets me excited.) In case you don’t share my immediate enthusiasm for nested rectangles, here’s why you should care about Treemaps: you can identify trends and trouble spots across your account with speed and insight that you don’t have when looking … [Read more...] about Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana