Google Search Console has begun showing site owners how often Web Light search results are served to users.This data can be found in the “search appearance” report in Google Search Console, where users will now see a filter for Web Light results.We just updated Search Console's new Performance report to include filters for the Web Light search appearance. You can find out more about Web Light at https://t.co/2CjLZAaGTj and check out Search Console at https://t.co/uoaCWUIrap pic.twitter.com/XX2csR1gGp— Google Webmasters (@googlewmc) June 14, 2018Web Light is a faster and lighter web page technology that is shown to people searching on slow mobile connections.Here’s how Google describes the process of converting regular pages into Web Light pages:“To do this, we transcode (convert) web pages on the fly into a version optimized for slow networks, so that these pages load faster while saving data.”Web Light pages retain most of the relevant content … [Read more...] about Google Search Console Now Shows Data About Web Light Search Results
Impressions in google search console
Google has informed us that they have updated how they measure the metrics they report in Google Search Console’s Search Analytics report specifically for search results in lower positions. Google updated the data anomalies page to say that this change started on July 14, 2017, and goes forward from there. It reads: An incremental improvement in Google’s logging system now provides better accounting for results in lower positions. This change might cause increase in impressions, but also a decrease in average positions. This change only effects [sic] Search Console reporting, not your actual performance on Google Search. This came up yesterday when we reported that many webmasters were noticing changes in the average position metric starting after July 13. This is not a bug, as we previously thought; it is, however, a feature change in how Google measures the data in the lower positions. Google is clear to say that no actual ranking changes have occurred specifically around … [Read more...] about Google Search Console average impression data change is not a bug, it is a reporting change
When analyzing Google organic traffic to your site, it’s important to understand both the queries leading to your site and which pages are ranking for those queries. By doing so, you can start to determine how users are searching for the topic at hand and the differences in query by device. You also can discover new subtopics that can drive future content generation. Although this makes sense, I know there is a lot of confusion over how to drill into that data using Google Search Console (GSC). We all know that having access to search query data directly from Google is valuable, but a lot has changed recently in GSC, and new reporting and functionality can be confusing for webmasters and business owners. So today I’m going to walk you through the new Search Analytics report to find queries leading to specific URLs. This will enable you to isolate a blog post, article or product page, and then find all queries leading to that URL. (Actually, it will show you most of the … [Read more...] about How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC)
Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries that your site ranks for and the landing pages ranking for those queries, then slice and dice that information by device, country, date and more. You can also compare queries, pages, countries and devices by date, which is extremely helpful when diagnosing surges or drops in traffic. When analyzing websites, I often export data from GSC to Excel for further analysis. For example, when helping companies with website redesigns or CMS migrations, it’s important to have a solid understanding of all landing pages ranking for queries and receiving Google traffic. You can find that data in the Search Analytics reporting by selecting the Pages group. See below. There’s a nifty Download button at the bottom of the report which enables you to export a spreadsheet with your landing page … [Read more...] about How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google recently made some under-the-radar changes to sitelinks in the organic search results. The first change removed small sitelinks from below regular organic blue links that render for high search volume queries (Google has since fixed this glitch). The second change adjusted the number of large sitelinks being displayed for branded searches (this is most likely a test). Even though it does not look like either of these changes will have a significant impact on traffic, they have caused dramatic fluctuations in impressions and average position in Google Search Console (GSC). If you experienced that moment of panic when you did your last GSC check-in, take a look at this article to better understand: what happened with sitelinks in the search results. what effects the changes had on GSC data. how to check your site for declines. what the changes mean for SEO. What happened to sitelinks? Google made two changes that reduced the number of sitelinks being shown on search engine … [Read more...] about Recent changes to organic sitelinks cause major drops in impressions in Google Search Console