Submit to the search engines. As always you will want to submit your new pages to the mainstream search engines and directories. In addition, look for specialized, topical directories that deal with your particular subject. There are also many general business directories available. … [Read more...] about Improve Search Engine Ranking With Topical Articles
Improve search engine ranking
You also have to find sites that show a propensity to link to others. Google is an excellent engine to use when looking for potential linking partners. Typing in keywords that you think your customers might use to find you, look for quality, well-ranked, non-competing sites that have "links" or "resources" pages, and objectively look to see if your site would fit with the other sites listed. If you think it is a possibility, make a note of the site, including the webmaster's address and something specific about the site you particularly liked. It is also very useful to look at each of the sites on these "links" pages, as many of them might also be potential link partners. When you have found a good number of sites, add a link to each of them from a "links" page on your own site. It is important to do this before contacting the site owners, as they are much more likely to reciprocate if they see that you have already taken the trouble to link to them. … [Read more...] about Building Link Popularity Improves Search Engine Ranking
The goal is to increase conversion rates AND traffic. But, more often than not, improving your conversion rates will produce the better ROI. That doesn't mean you ignore search engine rankings, but it does mean that you make sure that you're not just looking at rankings as the end game result. … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
Tools like Quintura make it easy to visualize words that are common in top ranked competing web pages. You can also look at the ad copy and page copy of competing sites to see what keywords are popular. If your page copy is similar to the content of many competing pages then your copy is improved by any targeting and refinement they discovered throughout their history. … [Read more...] about Lower Keyword Focus To Improve Search Engine Rankings
SERP Feature Results Play a Role The term “SERP feature” refers to any search result on a Search Engine Results Page (SERP) that isn’t among the traditional organic results. These include things like Featured Snippets, Knowledge Graphs, Top Stories, Reviews, and Answer Boxes. A majority of voice search results have been determined to come from a SERP feature. Featured Snippets are especially relevant to results from voice speaker devices. Featured Snippets are the short summaries that usually are found before other SERP features, near the top of the page. The People Often Ask feature plays prominently in results retrieved by smartphone voice searches. Therefore, you’re in good shape if your site ranks well for Featured Snippets or People Often Ask features. … [Read more...] about What are the Most Important Ranking Factors for Voice Search?