Once you are featured as a guest writer on a website, you will notice that most sites archive these articles. How many articles can you write? How many articles are archived and linked? How many different search engines indexed those pages? You get the idea. … [Read more...] about Improve Search Engine Ranking With Topical Articles
Improve search engine rankings
You also have to find sites that show a propensity to link to others. Google is an excellent engine to use when looking for potential linking partners. Typing in keywords that you think your customers might use to find you, look for quality, well-ranked, non-competing sites that have "links" or "resources" pages, and objectively look to see if your site would fit with the other sites listed. If you think it is a possibility, make a note of the site, including the webmaster's address and something specific about the site you particularly liked. It is also very useful to look at each of the sites on these "links" pages, as many of them might also be potential link partners. When you have found a good number of sites, add a link to each of them from a "links" page on your own site. It is important to do this before contacting the site owners, as they are much more likely to reciprocate if they see that you have already taken the trouble to link to them. … [Read more...] about Building Link Popularity Improves Search Engine Ranking
The goal is to increase conversion rates AND traffic. But, more often than not, improving your conversion rates will produce the better ROI. That doesn't mean you ignore search engine rankings, but it does mean that you make sure that you're not just looking at rankings as the end game result. … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
In a recent 100% Organic column, Jill Whalen wrote you can’t OVER optimize, which is true, but what put you at the top of the search results a few years back might get your site filtered out of the search results now. We all look back and say we predicted some of the trends, but after the Florida update some of the people who claimed it was no big deal also learned to change with the algorithms to remain relevant. … [Read more...] about Lower Keyword Focus To Improve Search Engine Rankings
Consider These Factors Three other factors have been determined to play little role when it comes to ranking in voice search. These are schema, HTTPS, and URL depth. The majority of voice search results do use a schema; however, the most prevalent type is inconclusive. Schema markup improves general search rank because it makes it easy for engines to parse written content. This isn’t the case with search by voice. HTTPS and URL depth are also factors that haven’t proven to make a significant difference in voice search rankings. HTTPS adds additional security to websites. This is a practice that is highly recommended by Google. Thus, most voice and traditional search results ranking at the top are already likely to be secure. It’s wise to ensure your site is HTTPS compliant if you haven’t done so already. URL depth refers to a site’s directory structure. As with traditional content search, having a clear, shallow, and simple URL structure is also … [Read more...] about What are the Most Important Ranking Factors for Voice Search?