You know the old saying about not criticizing someone until you walk in their shoes. But have you noticed how critical many SEOs and Webmasters are when it comes to the search engines, when they've never walked "in their shoes"? Spam is a perfect example. The search engines have … [Read more...] about Walking in the Search Engine’s Shoes
Improve search engine rankings
Dear Client: I love you. I really do! But please, for the love of all that is good and holy, will you stop obsessing over search engine rankings? I get it, you hired me to perform Search Engine Optimization on your website. Why do we optimize for search engines? For rankings, … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world - other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must … [Read more...] about Improve Search Engine Ranking With Topical Articles
What is Link Popularity? Link popularity is a factor that many search engines use when ranking web pages within their index. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites. This method of establishing importance, … [Read more...] about Building Link Popularity Improves Search Engine Ranking
When search engines return web pages in search results in response to a query, most people assume that the pages being show are the ones that a search engine has decided are the “best” pages in response to their search terms. But what does the word “best” … [Read more...] about Authority vs. Popularity in Search Engine Rankings
Before November of 2003 it was easy to rank well in Google for just about anything just by using the keywords in your anchor text and plastering the term everywhere in your page copy. I appreciate that, knowing that back then I ranked in Google’s top 10 results for search … [Read more...] about Lower Keyword Focus To Improve Search Engine Rankings
Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month. Authority is a term that has been around as long as I can remember, probably longer than the term search engine optimization itself. That … [Read more...] about What Is Search Engine Ranking Authority?
The pressure of the SEO competition and the new rules of marketing, which turned up in the new information era, have changed the rules of electronic retailing. Companies and organisations are increasingly struggling to invent new ways in order to attract buyers through inbound … [Read more...] about Fundamentals of Content Marketing – Search Engine Journal
Search engine rankings are powerful. Ranking at the top of a search query can add commas to your business profits. So how do we focus on the right things to secure our place at the top of search engines? I cover the details in this post. This is excitement for an SEO. Rankings … [Read more...] about How to Get Results From Search Engine Rankings
If you’ve ever opened your website analytics account and found a significant and surprising drop in search engine referral traffic, you know just how devastating a search engine penalty can be. But don’t panic! Not all search engine penalties are permanent, and with a … [Read more...] about How to Identify Search Engine Penalties