Dear Client: I love you. I really do! But please, for the love of all that is good and holy, will you stop obsessing over search engine rankings? I get it, you hired me to perform Search Engine Optimization on your website. Why do we optimize for search engines? For rankings, right? Well, no, not anymore. It's been almost a decade since the SEO industry began it's turn toward a fuller website marking experience, looking beyond search engine rankings as a metric of success, and instead looking at business growth, conversion rates, and return on investment. Rankings are a traffic delivery mechanism. Traffic can be hit or miss. Not all traffic is targeted. We see it all the time, clients like you are looking for rankings for your industry terms. But, quite often the time and effort needed to rank these favorite phrases holds no value compared to the conversions it delivers. That means, the ROI just isn't there. Instead of focusing on these "pet" terms, and potentially wasting … [Read more...] about Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
Improve search engine rankings
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world - other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site. How do I increase link popularity? Building link popularity is hard work. You've searched endlessly. You've sent every reciprocal link email you can think of. What else can you do? Surprisingly, writing articles on your topic can lead you to a wealth of link popularity. What are the benefits of writing articles? Think about it. If you write articles, you get to use them on your website and you build your website content. You can also submit your articles to other sites. With both methods you get a lot in return: You build your content. More is better when it comes to site content. You promote your website. With more keyword-rich text on more pages, you will increase the number of pages … [Read more...] about Improve Search Engine Ranking With Topical Articles
What is Link Popularity? Link popularity is a factor that many search engines use when ranking web pages within their index. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites. This method of establishing importance, pioneered by the increasingly popular Google, is now used in some form by 19 of the top 20 search engines. While it is still possible to achieve high rankings for non-competitive terms without a great deal of link popularity, it is unlikely your site will rank well for very popular terms without it. Directories It is important to note that the sheer number of incoming links is not as important as the quality of the sites that are doing the linking. The fastest way to get some quality incoming links is to get listings in the popular directories, such as Yahoo and the Open Directory Project. For business sites, Yahoo costs $299 per year (it is free for non-commercial sites, although it takes a while to get … [Read more...] about Building Link Popularity Improves Search Engine Ranking
Before November of 2003 it was easy to rank well in Google for just about anything just by using the keywords in your anchor text and plastering the term everywhere in your page copy. I appreciate that, knowing that back then I ranked in Google’s top 10 results for search engine marketing without knowing much about the topic. As time passed it became clear that Google began to look for natural and unnatural patterns, and what I was doing did not fit the mold. In a recent 100% Organic column, Jill Whalen wrote you can’t OVER optimize, which is true, but what put you at the top of the search results a few years back might get your site filtered out of the search results now. We all look back and say we predicted some of the trends, but after the Florida update some of the people who claimed it was no big deal also learned to change with the algorithms to remain relevant. Mixing it up & Changing word order Some people are still focused on keyword density, but you really … [Read more...] about Lower Keyword Focus To Improve Search Engine Rankings
Search engine rankings are powerful. Ranking at the top of a search query can add commas to your business profits. So how do we focus on the right things to secure our place at the top of search engines? I cover the details in this post. This is excitement for an SEO. Rankings and Reporting. Watching the SERPS do their work. The thrill of victory is few and far between. What does it take to make a site grow forever? The Typical Discouraged Search Engine Ransack Crisis Begins When you start a website, you want traffic. You want people to share every post. Then you expect their friends to share and visit. You expect people to come flocking from all ends of the earth to read your amazing website. You even expect to make money and fast. Unfortunately, most of us have experienced that moment of hitting publish and hearing crickets. Tweet this if you know that feeling! Then we get that one amazing email. A comment on your blog is on hold for moderation. Excitement feels every ounce of your … [Read more...] about How to Get Results From Search Engine Rankings