Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test in which it saw increased engagement from both desktop and mobile users. Etsy has always had search but at a basic level — it was described to me as a “one-size-fits-all approach” — that didn’t do a good job of showcasing the site’s products. The company is now doing a better job of recognizing user intent and delivering more tailored results. The top image below is a “before” screen, and the second image below is the “after” screen. These screens may look similar but there’s now a great deal more going on “under the hood” to make results more relevant and to expose more … [Read more...] about Etsy Boosts Search For Better Content Discovery, User Engagement
Improve user engagement
People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking to us, having relevant users who are your true audience linking to you seems like it would be a good thing, doesn’t it? We talk a lot about creating good, useful content. We talk about socializing it. What we don’t talk about as much is user engagement with that content. So, let’s dive into that and see how it relates to (hopefully!) helping you generate more amazing and relevant content and links. Blog Comments Typically, people discuss articles on Search Engine Land. These conversations occur on social media outlets like Facebook and Twitter, as well as in the comments section of the article itself. What I like about the above 2 examples is that the author is asking for … [Read more...] about How To Amp Up Your User Engagement (And Get More Links)
When the iPhone was first released, everyone marveled over its amazing simplicity and user experience. The world fell in love, and the mobile industry was changed overnight. Other phones, if they weren’t smartphones, were suddenly viewed as cheap and not very useful. We have all experienced this same truth at the websites we visit. We inherently equate a great design with an upstanding company and a bad design with a company not quite as reputable or as good. Because of this reality, building a great user experience across every platform is extremely important for generating leads and conversions. Conversion optimization isn’t just about tweaking campaign landing page design, ad copy and form layout. In order to motivate a visitor to fill out a form or buy something, trust must be established. The way an entire website looks and how it communicates its message can have a big impact on visitor trust and your conversion volume. The problem is that most companies rarely have … [Read more...] about How to Increase Website Conversions by Improving Visitor Engagement
With over 27.4 million iPhone 5s sold in the last quarter of 2012 alone, the iPhone 5 is the world’s best-selling smartphone according to a recent report by Strategy Analytics, with its sales figures far outstripping those of previous iPhone models. The Samsung Galaxy S3, though it lags behind the iPhone in sales, put in a very strong performance during 2012 – it was the best-selling smartphone worldwide until early this year when the iPhone 5 eclipsed it. But, sales figures aren’t the only important numbers marketers need to consider when contemplating an online campaign. The share of mobile Web usage generated by these devices, and the behavior of those users, are also important metrics. In North America, where the advertising market is largest, the Chitika online advertising network looked into the Web usage share between the iPhone 5 and the Galaxy S3. That study found, despite the much heavier worldwide sales of the iPhone 5 in the U.S. and Canadian market, the … [Read more...] about iPhone 5 Vs. Galaxy S3: Which Users Engage With More Ads?
Search engines are being flooded with millions of new content pieces every day. There is no shortage of content. As this trend continues to grow, the importance will shift to how good that content really is, and how happy users are with it. That’s why user engagement metrics are the next big thing in SEO. Here are 6 user engagement metrics that we think matter the most in 2019. 1. Organic click-through rate (CTR) For any query, Google displays thousands and thousands of results for a user to click on. What helps her determine which one to click and which ones to ignore? While ranking on the first page of Google is often the most important goal for an SEO professional, the job does not end there. Encouraging clicks after being ranked on the first page is an equally important task. Otherwise, what’s the point of just sitting on the first page if no one clicks on your result? This is commonly known as organic click-through rate or CTR, and it is an engagement metric that … [Read more...] about 6 user engagement metrics that matter the most in 2019