Danny Sullivan put it well in his Yahoo & Google Together Again In New Search Deal. This month, Yahoo said they reached an agreement with Google to have Yahoo Search powered, in part, by Google search and Google ads. You can read it in their investor report: In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google's offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo's own search technologies and ad products. Didn't we see signs of this in July? We did, Yahoo confirmed they were testing Google search results over Bing powered search results. In Danny's article, he goes through many of the facts, what ifs and so on. In the transcript of the earnings call, Marissa Mayer added: In addition, today I'm pleased to announce that we have signed a three-year partnership with Google to bolster our search capabilities. … [Read more...] about Yahoo’s New Agreement With Google To Show Google Search Results & Ads
Improving google search results
Why does Google customize some search results based upon a previous query that you’ve performed? Is there a special relationship between those query terms, and if so, how did Google define that relationship? Imagine searching for “luxury car” at Google, and then performing another search for “infiniti.” On the second search, you find a page in the search results that looks like it will provide you with information that you are looking for, and you select a page. Now imagine that a number of other people perform the same series of searches and select the same page. It’s possible that Google might start considering the search for “luxury car” and the search for “infiniti” to be related queries. It’s also possible that the page selected in the second search for “infiniti” might start ranking more highly for the query “luxury car.” A patent originally filed by Google in 2003 was granted this week, … [Read more...] about How Searchers’ Queries Might Influence Customized Google Search Results
Here’s a big dose of irony. Could Google +1 buttons or +1 data — which Google uses to improve its search results — come to rival Bing? Potentially. Bing +1, Anyone? The issue came up yesterday during Q&A following the keynote talk by Bing’s director Stefan Weitz at our SMX Sydney conference. An audience member asked if Bing might use Google’s +1 data in the way it currently uses Facebook data to reshape its results. Maybe, Weitz replied. He deftly dodged that right now, there’s no automated way that Bing has to get that data. Even if that changes, I suspect Bing wouldn’t actually use it. Why Google Might Cough +1 Up Still, it is possible that Google would make the data available to others, including Bing. Indeed, Google’s pretty much painted itself into a corner where it would have to. Consider that Google has been extremely vocal that it feels Facebook should make the social data it holds open to the web. Facebook would argue that it … [Read more...] about Could Bing Improve Its Search Results With Google +1?
The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location ranking parameters. According to Google, the new local search algorithm ties deeper into the site’s web search capabilities, leveraging hundreds of ranking signals, along with search features like spelling correction capabilities, synonyms and Google’s knowledge graph. Search Engine Land reported last week on how the “Pigeon” update solved Google’s “Yelp problem,” with local directory sites already experiencing improved visibility in Google search results: It looks like Yelp and other local directory-style sites are benefiting with higher visibility after the Pigeon update, at least in some verticals. And that seems logical since, as Google said, this update ties local results more closely to standard web ranking signals. That should benefit big … [Read more...] about Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results
Ever since Google Shopping transitioned into a monetized service last year, marketers have been looking for ways to get the most out of it. After all, the service is making quite a name for itself. In fact, in the fourth quarter of 2012, Google Shopping sent 96 percent more traffic to sellers compared to Amazon Product Ads. For some marketers, the approach to Google Shopping is to treat it like any other comparison shopping engine (CSE). While Google Shopping is a CSE, it also acts a lot like paid search. This makes sense when you consider how seamlessly consumers can flip back and forth between search, shopping, and product listing ads within Google. It’s not uncommon to see clicks start in one of these channels and then lead to a conversion in another. Because of this close interaction, you can be successful in Google Shopping by applying many of today’s proven paid search strategies, yet not all of them will work. With this in mind, here are three key points to know … [Read more...] about Five Ways to Improve Google Shopping Results