"Clash of Clans" blew away the competition on YouTube's ad leaderboard last month. The video game's "How do we get over there?" spot owned 87.7 million of the combined 115.1 million views generated by the top 10 ads. Easily winning the No. 1 spot, "Clash of Clans" far … [Read more...] about The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans
The company shared its May stats this week, which show the increasing impact of mobile in the affiliate space: more traffic and more sales are coming from mobile devices than ever before. Affiliate Windows says it’s recorded more mobile sales so far in 2013 than it did in … [Read more...] about Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window]
According to the latest comScore Video Metrix report, Americans watched 10.1 billion video ads in May, up from about 9.5 billion in April. May marks the first time that video ads passed 10 billion views. Hulu and Google combined to deliver about three billion of those video ads … [Read more...] about Americans Watched More Than 10 Billion Video Ads In May [Report]
Google has decided to discontinue its Annotations Editor beginning May 2, making annotations — any text, links or hot spots layered over a video — no longer available to creators. Since offering End Screens and Cards, YouTube says the use of annotations, which only … [Read more...] about YouTube to end Annotations in May
Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious … [Read more...] about How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014
Editor note: Want to help us learn more about the trends for next year? Answer our 10-minute 2017 digital marketing survey and win a $100 Amazon gift card! As we near the end of another year, we begin to set our sights on the year ahead. The search marketing industry continues to … [Read more...] about Search Marketing: What To Expect in 2017
Expedia recently started using Emojis in their title tags to try to increase click-through rates. If you’re using WordPress, you’ve likely tried figuring this out by either copy+pasting emojis, using a WordPress plugin, or trying to type the formal unicode notation … [Read more...] about ? How To Add Emojis in WordPress
In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be the first to admit that I’m no Tom Hanks, but could this be a clue – the Da Google Code? Well, regardless of the … [Read more...] about Is Penguin 4.0 coming in March 2016?
Mobile use overtook desktop use in 2010. Mobile search on Google overtook desktop search only 18 months ago, in May 2015. How can we keep up with this fast paced device to stay ahead of the game tomorrow? Mobile voice search: the game changer A recent Yahoo study of 500,000 … [Read more...] about Nine mobile trends to help you stand out in 2017 and beyond
The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text ads. And we’ve become pretty good at it. But in May, it was announced that the old way of doing things would be changing to … [Read more...] about So we have 45 more characters in AdWords text ads… Now what?