Mid-may we reported of a Google update brewing that led to more fluctuations around May 17th or so. Now I am seeing some chatter and signs from the tracking tools of an update happening today, May 24th. Some of the chatter is around this update is that it is sporadic, that one hour the results are all different and the next, the search results are back to normal.We have chatter at both WebmasterWorld and Black Hat World on this update. The chatter, like I said above, is not consistent and a bit off from normal chatter. Either it is a bit too early for the SEO community to pick it up or the fluctuations in the Google search results are all over the place. The forums have people saying a few things, but mostly about their rankings jumping all over the place. Some reference a Yoast plugin bug causing issues, but this is likely unrelated to any of that. Others just say Google did some sort of algorithm update. Here is some of the chatter:We're seeing a completely different set of … [Read more...] about Is Another Google Update Happening In May?
"Clash of Clans" blew away the competition on YouTube's ad leaderboard last month. The video game's "How do we get over there?" spot owned 87.7 million of the combined 115.1 million views generated by the top 10 ads. Easily winning the No. 1 spot, "Clash of Clans" far outperformed brands like Heineken, Apple and Microsoft - all of which earned less than 7 million views. At No. 2, Heineken earned 6.5 million views, and Apple's iPhone 7 Plus spot ranked No. 3 with 4.2 million views. Disney helped Lego make its debut appearance on YouTube's ad leaderboard with the "Moana as told by Lego" mini-movie ranking No. 9. YouTube reports the combined 115.1 million views generated by May's top advertisers accounted for 1.9-million hours of watch time on the site. Top 10 Ads On YouTube in May 1. Clash of Clans: How Do We Get Over There? (87.7M Views) 2. Heineken: Worlds Apart | #OpenYourWorld (6.5M Views) 3. Apple: iPhone 7 Plus | Barbers (4.2M Views) 4. Microsoft: Introducing the new Surface Pro … [Read more...] about The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans
The company shared its May stats this week, which show the increasing impact of mobile in the affiliate space: more traffic and more sales are coming from mobile devices than ever before. Affiliate Windows says it’s recorded more mobile sales so far in 2013 than it did in the first 11 months of 2012. In May, there was a record of 572 sales per hour via mobile devices. Across its network, 18.16 percent of all sales in May were mobile. That’s up from 16.48 percent in April, and more than double the 7.85 percent figure from May 2012. Affiliate Window says the iPad is the number one device for sales, with about 57 percent of the total. The iPhone is second at 23 percent. Android devices account for 15.2 percent of sales that the company tracks. Mobile traffic also set a record in May with 22.31 percent of overall network traffic — up from 10.95 percent in May 2012. The iPad is also the top device where mobile traffic is concerned, but not by the margins mentioned above … [Read more...] about Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window]
According to the latest comScore Video Metrix report, Americans watched 10.1 billion video ads in May, up from about 9.5 billion in April. May marks the first time that video ads passed 10 billion views. Hulu and Google combined to deliver about three billion of those video ads and were the top two ad properties for the month in terms of count. Hulu users, though, watched far more minutes of video advertising than Google/YouTube users did. As far as video in general is concerned, comScore says that more than 180 million U.S. internet users watched videos online in May. We watched a total of about 36.6 billion videos, with Google/YouTube accounting for almost half of that total — 17.6 billion videos. About The Author Matt McGee Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, … [Read more...] about Americans Watched More Than 10 Billion Video Ads In May [Report]
Google has decided to discontinue its Annotations Editor beginning May 2, making annotations — any text, links or hot spots layered over a video — no longer available to creators. Since offering End Screens and Cards, YouTube says the use of annotations, which only work on desktop, has decreased more than 70 percent. “With 60 percent of YouTube’s watch-time now on mobile, why go through the work of creating annotations that won’t even reach the majority of your audience?” writes YouTube product manager Muli Salem on the YouTube Creator Blog. “End Screens and Cards work on mobile and desktop, giving you more bang for your buck.” Among other reasons for sunsetting annotations, YouTube reports that End Screens and Cards generate seven times more clicks than annotations — and, on average, viewers close 12 annotations before clicking on one. Also, according to feedback from creators, annotations are difficult to create, while the setup … [Read more...] about YouTube to end Annotations in May
Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect. It’s called PPC ad impersonation and occurs when an impostor advertiser takes a known URL, like JossAndMain.com, and uses it as the Display URL of their own advertisement. When you first hear about PPC fraud rings, you tend to think of click fraud where an automated system, not a real person, is generating fake clicks on an advertiser’s ad. However, PPC impersonation is actually a much larger problem than click fraud, and marketers need to be watching to ensure their brand isn’t negatively impacted. Ad Impersonation Is The New Click Fraud Click fraud was a bigger issue in the past, but now is mostly dealt with by tighter controls from the search engines. Ad … [Read more...] about How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014
Expedia recently started using Emojis in their title tags to try to increase click-through rates. If you’re using WordPress, you’ve likely tried figuring this out by either copy+pasting emojis, using a WordPress plugin, or trying to type the formal unicode notation into your title tag field all to no avail. The good news is if you have one of the more recent versions of WordPress SEO by Yoast then you already have Emoji support for your title tags and meta descriptions. To get your emojis to work on your WordPress based sites that use the Yoast SEO plugin follow these instructions 1. Find the Emoji You Want To find an emoji go to iEmoji.com and search for an emoji of your choice. I tried other websites, but this one displays the code that seems to work in Yoast. 2. Get the Code for Your Emoji Once you’ve found an emoji you want to use look for the “Decimal HTML Entity” or “Hexadecimal HTML Entity”. Then copy whichever of those two codes … [Read more...] about ? How To Add Emojis in WordPress
In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be the first to admit that I’m no Tom Hanks, but could this be a clue – the Da Google Code? Well, regardless of the actual timing, Penguin 4.0 isn’t far away. There hasn’t been an official Penguin update, for over a year now. The last confirmed update was October 14, 2014. Webmaster trends analyst Gary Illyes was quoted as saying: “The new Penguin update will make webmaster’s life easier a bit and for most people it will make it a delight.” If that gives you a warm and fuzzy feeling, think about this; The new algorithm could make life easier for “most” people, but what about the other 49.9%? That leaves a large pool of people who will potentially be unaffected or less than delighted. In fact, some people will lose their businesses altogether and go bankrupt, if history is any … [Read more...] about Is Penguin 4.0 coming in March 2016?
Mobile use overtook desktop use in 2010. Mobile search on Google overtook desktop search only 18 months ago, in May 2015. How can we keep up with this fast paced device to stay ahead of the game tomorrow? Mobile voice search: the game changer A recent Yahoo study of 500,000 queries from Yahoo mobile search, performed by 50,000 unique users of the voice search interface over a six month period, found the following: That voice search was more focused on audio-video content Direct answer cards and food recipes were presented much higher on voice search compared to keyword typing Voice search queries are not only longer but much richer Voice search queries tend to focus on topics that require less interaction with the device’s touch screen A few things we need to do immediately based on this study. The first is inspect our universal SERP result presence. The second is to write with rich natural language to increase your content quality. The same study also thinks that engines need … [Read more...] about Nine mobile trends to help you stand out in 2017 and beyond
The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text ads. And we’ve become pretty good at it. But in May, it was announced that the old way of doing things would be changing to cater to the multiscreen world we live in. And on July 26, AdWords rolled out new character limits that change the way text ads display content. The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of text; and one condensed description line of up to 80 characters. No matter how hard I try, I can’t get the numbers 25-35-35 out of my brain. I feel like Hurley from Lost. — Kirk Williams (@PPCKirk) July 22, 2016 As we’re in uncharted territory, there’s sure to be lots of testing to come. In the announcement over at Google, it was reported that tests have shown that “some advertisers have reported increases in click-through rates of up to 20 … [Read more...] about So we have 45 more characters in AdWords text ads… Now what?