Five years ago, I wrote a story called “25 Things I Hate About Google.” It went viral, to my surprise. I thought it was worth revisiting that story on its five year anniversary, to see how many of those “hates” have been fixed. So let’s dive in! It’s actually been five years and a week since my original story, which was written on March 13, 2006. I’d meant to get this finished for the exact anniversary, but it took longer than I expected. For those who might feel I’m full of Google hate — I’m not. I admire much of what the company does, and my original piece — as well as this follow-up story — are written from the perspective of hoping the company will improve, not to pull it down. Smart Googlers know that my list might be useful feedback to consider, as long-time Googler Matt Cutts has written. Twice. Matt himself has been nagging me over the years to do an update to my original list, so Matt, this one’s … [Read more...] about 25 Things I Hate About Google, Revisited 5 Years Later
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Game On: Google+ Now Offers Games You knew it was coming: Google+ now includes games. According to a screenshot posted on Google’s announcement, there are currently 16 games available at launch, including popular titles like Angry Birds, Bejeweled and others. Games are rolling out “gradually” starting today, Google says. Users will see a colorful, new button at the top of the […] Google Images Improves Relevancy & Quality Algorithm This week, several webmasters at WebmasterWorld noticed that the results in Google Images seemed to surface the original source of the images more of the time than it did in the past. I wrote about this at the Search Engine Roundtable as Google Images possibly improving their image source detection algorithm, but it is more. […] How To Improve Crawl Efficiency With Cache Control Headers Way back at the end … [Read more...] about The Day In Search, August 11, 2011
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for “entities” or concepts that the words describe. Knowledge Graph? “Graph” is a technical term used to describe how a set of objects are connected. Google has used a “link graph” to model how pages link to each other, in order to help determine which are popular and relevant for particular searches. Facebook has used a “social graph” understand how people are connected. “Knowledge Graph” is Google’s term for how it is building relationships between different people, places and things and report facts about these entities. Big Change, Subtle Appearance Earlier this year, the Wall Street Journal wrote … [Read more...] about Google Launches Knowledge Graph To Provide Answers, Not Just Links
Did you miss SEJSummit in Chicago? Never fear, there are still free tickets available for our other events in London, Silicon Valley, New York, and Atlanta available courtesy of our partner, Searchmetrics. SEJ Summit Chicago was held on April 15th at the Hard Rock Hotel. It was a fantastic event filled with tons of actionable advice from nine of the top experts in SEO, search, and social. Here is a recap of their impactful presentations: Think Outside the Text Box: 6 Ways To Increase The Life of Your Content Kelsey Jones, Executive Editor at SEJ Our very own Kelsey Jones gave an informative presentation about getting the most out of your content. After you spend tons of work to create great content, she said it only makes sense to ensure your hard work pays off. Kelsey suggested reworking your content so you can publish it on several different platforms. A few more of her suggestions were to: Add key takeaways to images then share them on social Create a Powerpoint presentation of … [Read more...] about The Future, Maximizing Content, & Omni-Channel Marketing: #SEJSummit Chicago Recap
Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time. Goal of website (or app) content: whoever, wherever, whatever, whenever… eh… same content. Is that unfair? A gross generalization? OK, a lot of web advertising is still woefully untargeted or inaccurately targeted, but sometimes it can be freakily accurate. Ad targeting relies on the processing of real-time information from a variety of data sources – let’s call these “signals” or “cues” – about the mobile user and their behavior, in order to determine: Who they are. Where they are. What they are doing. What they like. What they want. What makes this more stunning, is the amazing speeds at which adtech … [Read more...] about When will responsive websites respond to user context?