Former Google Engineer (officially current Google Engineer) Matt Cutts stated in a Webmaster video in May 2011 that in SERPs such as porn, where people don’t link (naturally), Google largely ignores the link graph and focuses on other metrics to provide ranking data. We don’t have any ranking data for porn sites because nobody has ever paid us to do that – so if you’re listening PornHub, you know where to find me (please use my Twitter handle, not my IP address). … [Read more...] about Click-through rate (CTR) might beat PageRank for Google’s top search results
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The menu may be provided by the restaurant or via a third party, most commonly, SinglePlatform. This is the provider of the menu for Domino in Venice Beach (though this is not clear from Google’s listing). Find a table appears to be exclusively provided by OpenTable, even where the restaurant takes reservations on its website, either directly or through a preferred third party. Place an order, where available, is only provided via third parties, such as GrubHub/Seamless, Eat24 (Yelp), DoorDash, Delivery.com, BeyondMenu and Slice/MyPizza.com. This is the case even when the restaurant has its own delivery service via its website. As seen below, both neither the GMB listing for Domino’s or James’ Beach offers place an order, but both outlets do offer delivery from their websites. … [Read more...] about Where is Google heading with mobile local search?
If you choose to do just one of these things per month, you will be able to improve your Google AdWords campaigns continuously throughout the year. Hopefully, this will also put you in the mindset to always be looking for new features to implement on a monthly basis. Whether it’s something as simple as increasing your amount of callouts to be specific to each ad group, or implementing a big new feature like ad customizers, stay on the lookout for ways to improve your ads.If you’re still lost on where to start, start with adding callouts to your campaign and then mobile ads. It’s the simplest way to get started and will provide a decent impact on your performance. … [Read more...] about 6 Google AdWords Features You Should Embrace
The cost of a click on a price extension equals the cost of a click on the title or display URL of the ad it shows with. In other words, you’ll be charged the same amount no matter where the user clicks—the ad or the extension. Price extensions give people more opportunities to click, but you won’t be charged for more than two clicks per impression. Plus, if someone quickly clicks on more than one link while viewing an ad, this may get treated as a duplicate or invalid click and you won’t get charged for the second click. … [Read more...] about Drive Sales With AdWords New Price Extensions for Mobile Text Ads
However, we see average position moving farther down the page, and Google is still showing ads at the bottom of the page, indicating that any ads that were moved up to the top were probably “replaced” at the bottom by additional ads. Thus, this probably isn’t causing the substantial improvement in mobile CTR we’re observing. … [Read more...] about Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits