Over the last decade, digital marketing and advertising have transformed significantly due to the rapid advancement of technology and analytical techniques. One aspect of technology which has changed significantly over time, and continues to carry a substantial impact, is the screen resolution of the marketer’s audience. Apple’s new Retina Display and the extensive marketing push surrounding it exemplifies the general trend of larger consumer electronics companies pushing for a high-resolution Web. Screen resolution is the measurement of how many pixels a computer monitor can display at once. Older monitors display a pixel count in the hundreds of thousands; whereas, newer monitors can claim a pixel count well into the millions. As the number of pixels displayed grows, so does the quality of the images rendered on the monitors of a marketer’s target audience. An Important Aspect To Consider While screen resolution is important, the aspect ratio of a monitor also plays … [Read more...] about Size Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?
Increase staff engagement
I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) multiplied by relevance (Quality Score), along with other factors. This is an extremely profitable model for Google as the majority of its income is derived from advertising revenue. Since Google has a history of applying successful strategies to solve different problems, the use of Paid Inclusion was not unexpected when it introduced Google Shopping and Product Listing Ads (PLA). Retailers advertising in Google Shopping should know the definition of Google Product Rank is a combination of “relevance and bid price” (similar to Ad Rank, also a combination of “relevance and bid price”). What this means is merchants must use clean data in their data feeds. Both Product Rank in Google Shopping and Ad Rank in Google AdWords are specified as relevance multiplied by bid price. Relevance, in both cases, is defined as quality. In the case of … [Read more...] about How Leveraging Data Quality In Google Shopping Can Increase Product Sales
People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking to us, having relevant users who are your true audience linking to you seems like it would be a good thing, doesn’t it? We talk a lot about creating good, useful content. We talk about socializing it. What we don’t talk about as much is user engagement with that content. So, let’s dive into that and see how it relates to (hopefully!) helping you generate more amazing and relevant content and links. Blog Comments Typically, people discuss articles on Search Engine Land. These conversations occur on social media outlets like Facebook and Twitter, as well as in the comments section of the article itself. What I like about the above 2 examples is that the author is asking for … [Read more...] about How To Amp Up Your User Engagement (And Get More Links)
When Facebook Live rolled out, the SEJ team knew we wanted to do something with it. We didn’t have any experience doing live video (never having jumped in the Periscope train), but we have a really engaged Facebook audience, so we knew this was a great platform to try live video. Facebook is our second biggest referral source (after Google), so we wanted to leverage Facebook Live. We tried two formats and branded them under the name SEJ Live (using the #SEJLive for live tweeting): Weekly News Show: Our Social Producer, Caitlin Rulien, wrote and produced a 10-12 minute weekly show on Facebook Live every Friday. She read the latest marketing news of the week, as captured by our staff writers Danny Goodwin and Matt Southern, announced our #SEJSurveySays results for that week, and gave any other related updates. Expert Q&A Session: With the release of our new completely rewritten beginners guide to SEO, we asked all our contributors if they’d like to do a 30-minute … [Read more...] about Does Facebook Live Increase Engagement and Website Traffic? [STUDY]
Platforms like Facebook and Twitter are naturally social — people are connecting and engaging about topics they love. So how do you, as a brand, tap into that without paying big bucks for it? With a few simple “tricks” — shared by successful startup founders — you can encourage your community to naturally engage more with your brand on social. Determine when your audience is online and ask them questions. Bump Club and Beyond is a community for expecting and new moms. This audience is on their phones in the middle of the night while they are feeding their babies. Our “3 a.m. Feeding Club” asks these moms questions, which they gladly answer and help each other with. This is often our top post of the day in regards to engagement. – Lindsay Pinchuk, Bump Club and Beyond Hold Contests Our audience loves a good contest where they can win a prize that’s relevant (gift cards are usually great so there are no shipping issues). We post and … [Read more...] about Increase Community Engagement w/ Your Brand