When you're a web designer, graphic designer, or similar professional in a creative field, you have two essential tools for attracting new clients: word of mouth and a stellar portfolio. The latter can be invaluable so it's critical that you're able to build a strong one and drive traffic to it.Neglect these tasks and you'll be at a disadvantage, but if you can maximize your portfolio you will increase your chances of landing new opportunities. Quick tips for building a killer design portfolio on lineWhile you might still have reasons to carry a physical portfolio, nearly everything is done online these days. And that's an advantage for you.It allows your work to be seen through the medium it was designed for, and permits optimal clarity and quality. Although the nuances in a portfolio may be many -- and you could spend hours researching best practices in that respect -- the simple tips below are all you'll really need to get started:• Aim for simplicity. Don't confuse this … [Read more...] about How to Build an Online Portfolio and Drive Traffic To It
That’s according to the Authority Report from Parse.ly, a company that counts the likes of Reuters, The Atlantic, Mashable, The Next Web, US News and others among clients using its content optimization platform. Parse.ly says it’s currently processing about five billion page views and 160 million unique readers per month. For the month of July, Parse.ly reports its clients received about 73.5 million page views from Facebook — making it the top social network referring site. Twitter was second at just under 30 million and Pinterest third at about 10 million. But Google is king of the hill overall among traffic sources to Parse.ly’s news clients. It was the source of well over 200 million page views in July — tripling Facebook’s total. That Google number includes all Google properties such as Google News, YouTube and, of course, Google.com searches. (For a breakout just of search traffic to these sites, see my article on Search Engine Land, Google … [Read more...] about Facebook Driving More Than 2x Twitter Traffic To Parse.lys News Clients
Creating and managing a website is a big step for a business, but just having a website isn't enough. Establishing a web presence on the web is equivalent to constructing a building for your business in the real world; you can make it pretty on the outside and pretty on the inside, but that doesn't guarantee any foot traffic, and it certainly doesn't guarantee any patronage.If you're going to maximize the revenue potential of your site, you need to understand who's coming to your site, why they're coming to your site, and what you can do to increase those numbers. Fortunately, Google's free Analytics platform gives you these kinds of insights in great detail. But you still need to know what you're looking at.There are tons of different metrics to track in Analytics, and it can be confusing if you're a first-timer. Instead of trying to learn all the details immediately, narrow your scope to observing patterns in the Acquisition tab--this is going to tell you where your traffic is coming … [Read more...] about The 4 Types of Website Traffic to Watch in Google Analytics
Although corporate brands are vitally important in driving B2B sales, B2B brands are often reliant on channel partners to sell products and services to end users. And while manufacturers and others offer traditional co-branding marketing tools, they often fail miserably at driving traffic to distributors, dealers, and other channel partners through B2B search marketing. Channel partners often face the heat of companies whose lines they represent. Why aren’t you selling more of our stuff? What did you do with all the leads we gave you? What’s our return on the co-op dollars we gave you? What are you doing to market our products? Channel partners, on the other hand, often complain about the lack of support. We need more co-op dollars. Why don’t you give us more leads? The leads you give us aren’t qualified. What are you doing to help promote us? Both sides are generally justified in their stance. The root issue, however, lies not in the money spent promoting … [Read more...] about Driving Traffic to Channel Partners with B2B Search Marketing
Reports have been coming in that people trying to reach Google, Yahoo and Microsoft from within China or via Chinese ISPs are being redirected to Baidu. Some have accused Baidu of hijacking the traffic, but we think it’s likely that China is upset with the US over the award it granted to the Dalai Lama and is retaliating by hurting US-based search engines. Back in 2002, when China was upset with Google, it similarly redirected traffic. From a Reuters article at that time: Some users in Beijing and Shanghai were redirected to Peking University’s no-frills search site Tianwang, the little known cj888.com and the German-invested Baidu.com, among others. Users in Guangzhou were rerouted to the local portal 21cn.com. Information Industry and Internet officials had no comment on the move. Sites gaining exposure from it denied any role in the reroutings. “It is definitely not done by us,” said a Baidu official. “We have no idea where it comes from.” … [Read more...] about Did Dalai Lama Award Cause China To Redirect Google, Yahoo & Microsoft Search Traffic To Baidu?
With its msnNOW site barely two weeks old, Microsoft is already reaping benefits on another property: increased traffic to its Bing search engine. But the way it’s happening may also lead to artificial increases in Bing’s market share numbers. First, the traffic stats: Experian Hitwise tells us that downstream traffic from msnNOW to Bing jumped 21 percent between the first and second weeks since msnNOW’s launch on February 15th. That’s in line with a separate report from Compete that says 23 percent of msnNOW users that didn’t visit Bing in the week before launch did visit Bing after using msnNOW. Compete says the largest group of new or re-engaged Bing users are in the 25-34 age group. msnNOW, if you’re not familiar with it, is a editor-curated site that reports the day’s hot/trending news by tracking the hottest topics that “people are talking about, searching for, and sharing the most” on Facebook, Twitter, Bing and … [Read more...] about msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?
Well look at that! Search traffic to news sites has dropped over the past eight months, according to how BuzzFeed tracks referrals to sites within its network. A change of user behavior? Or perhaps more the result of “Dark Google” and “Not Provided?” Come on, I’ll explain how Google may be making itself look like it’s in decline. Where Has All The Google Traffic Gone? BuzzFeed said that it looked at traffic to 200 publishers in its network and found a marked decline in Google traffic from September 2012 onward. The network includes sites like Rolling Stone and The Huffington Post. My mind is blown that the Huffington Post is somehow in the BuzzFeed Network, by the way. Do they aggregate each other? Here’s the key chart: Look at that: Facebook ascendant, Google in decline! That seemingly matches up with what some news publishers have said in the past few years, that social is a bigger driver of traffic to them than search. But they rarely … [Read more...] about How “Not Provided” May Make BuzzFeed Think Google’s Search Traffic To News Sites Is Down
Google recently released news that it is now moving to encrypt all organic search activity. This means that analytics programs will no longer be able to report on keyword terms that drive organic traffic from Google, instead noting the data as being “not provided.” This could be devastating to marketing managers and webmasters who rely heavily on this search data to determine ROI on their organic campaigns. With the data obfuscated from analytics programs, many feel that the organic search marketing channel has been stricken from the record as a legitimate marketing channel. This data obfuscation should serve as a clear indicator to marketing managers that they must begin using organic search to fuel a healthy, more holistic inbound marketing strategy. We took the indicators that way. But what if you could still get access to the “not provided” data? Having an idea of keyword-specific organic traffic to landing pages is more invaluable than ever. Understanding … [Read more...] about Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era
In early February, I published a case study detailing the impact of song lyrics being presented directly in the Google search engine results pages (SERPs). It’s just another example of the search engines providing direct answers to questions. As you can guess, lyrics hitting the SERPs is potentially a game-changer for the song lyrics niche, which has faced a number of tough Google obstacles in 2014. Those obstacles included the infamous April 2014 algorithm update that pummeled a number of prominent lyrics sites, as well as Google Panda, which continually caused problems throughout the year (and still keeps lyrics website owners up at night). Although the 2014 algorithmic obstacles were tough to deal with, there was another big shift about to happen. This time, it would be Google’s Knowledge Graph and Bing’s Satori presenting new challenges, as both search engines started providing lyrics directly in the SERPs in the fall of 2014. It’s one thing to deal with … [Read more...] about Analyzing Google & Bing Traffic To 5 Large-Scale Lyrics Websites [Case Study]
You’re doing everything you can to drive traffic to your blog. You’re emailing your subscribers. You’re using Facebook to disseminate content. The problem is, with so much happening on Facebook, how do you capture your audience’s attention among all the noise? Beyond posting when a new article goes live, what are the other ways to utilize Facebook for greater traction? Here are eight creative ways to drive traffic to your blog with Facebook. 1. Vary Your Types of Posts When you’re sharing content from your blog on a regular basis, it can be easy to slip into a habit of crafting all posts in the exact same manner. Play around with wording posts in different ways and see which resonates most with your audience. You can experiment with utilizing simple, direct statements that leave the reader wanting to learn more about what you’ve introduced, or you can provide a bit more detail in your posts to highlight the main takeaways of your content. Monitor … [Read more...] about 8 Ways to Drive Traffic to Your Blog with Facebook