Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer. Which platforms should search marketers use to devise a mobile-first SEO strategy? While we await the launch of Google’s mobile-first index, search marketers are aiming to capitalize on the growing quantity of searches made on smartphones. We spent a long time anticipating the ‘mobile era’, but for many businesses it has been a reality for some time now. The numbers certainly tell their own story. Mobile searches now outnumber desktop queries, and mobile advertising spend is projected to exceed $100 billion worldwide this year. (Source: Statista) Of course, this means that the ranking signals for mobile are different to those used for desktop results. That stands to reason; smartphones are used for different purposes and they provide Google with different data sets to calculate its … [Read more...] about The 5 best tools to develop a mobile-first SEO strategy
Index 3g mobile
I was thrilled to hear Google was offering Google Maps For Windows Mobile recently.I’m a big Windows Mobileuser, and I’ve often felt abandoned by Google on my device. But actuallyfinding that app using my Windows Mobile device turned out to be an incrediblechallenge. The same was true trying to find Microsoft’s corresponding app,Windows LiveSearch For Mobile. A look at that nightmare, below — but some good news forUK residents. Windows Live Search does support your mapping needs, unlikeGoogle. I was stuck on a slow moving train to London last night with no laptop, onlymy Windows Mobile phone and a 3G connection for much of the way. I also neededto find something in London, so it seemed a perfect opportunity to load up theGoogle Maps app. But where was it to be found? First I tried the Google Maps site. Nosign of it there, other than a message saying: Your web browser is not fully supported by Google Maps.More information The "More Information" link first gave … [Read more...] about Ironically, You Need A Map To Find Google & Microsoft’s Windows Mobile Map Apps
… and moving to a bigger house. Since over a quarter of the world’s mobile phones are now smartphones and mobile Internet use is set to overtake desktop use in the next 4 years, it’s even more important to have a mobile strategy or mobile offering. In recent times, Google has started to open up about how they crawl, index and use mobile sites. One example of this that there is no longer a need to have a mobile site on a sub-domain or in a folder, you simply need to have mobile friendly pages with the same URL. This was mentioned by John Mueller in a recent Google Buzz Q&A: John Mueller – @Paul If you have “smartphone” content (which we see as normal web-content, as it’s generally a normal HTML page, just tweaked in layout for smaller displays) you can use the rel=canonical to point to your desktop version. This helps us to focus on the desktop version for web-search. When users visit that desktop version with a smartphone, you can … [Read more...] about The Mobile SEO Party is Ending
Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by “address[ing] sites that are misconfigured for smartphone users” — presumably by improving mobile rankings for sites that have been optimized according to their Mobile Optimization Guidelines. In an attempt to prevent some confusion, Google also updated these guidelines to include a list of common mistakes, along with ways to avoid said mistakes. Unfortunately, confusion has been the name of the game with mobile SEO for some time now, as Google has historically sent mixed signals about what it considers mobile best practices. In November 2011, when Google launched the GoMo project to help businesses make “m.” versions of their desktop sites, it seemed like a tacit endorsement for the development of mobile-specific pages from Google, and that was great. … [Read more...] about Mobile Site Configuration & The Vary HTTP Header
Google recognized early on that the future of the web was mobile. They also saw a trend in mobile users favoring native apps over traditional websites. A 2015 report published by Morgan Stanley pegged web traffic at roughly 2X that of native apps. Google needs to hold on to this advantage to remain relevant. To do so, they have invested heavily in both creating and promoting technology designed to deliver a better mobile web search experience. The Progressive Web App is one of those technologies. The idea behind PWAs is to deliver fast, reliable and engaging app-like experience via mobile browser. Alex Russell, a Google software engineer, explains it this way: “Progressive Web Apps blur the line between Web content and apps, but they keep the strengths of the Web.” Progressive Web Apps (PWAs) are designed to load “instantly.” This is accomplished by routing browser requests through a script, known as a Service Worker. The script eliminates steps otherwise … [Read more...] about Progressive Web Apps: The New Standard For Mobile Search?