Don’t let them appear in the first place (filter permutations beforehand; session IDs never belong in URLs!) ‘noindex’ robots meta tag: this tells the robot that this page should not be indexed. This is definitely the case for large product lists. But don’t forget – some of these lists are useful, so don’t just noindex all of them! “noindex, follow” in the robots meta tag: With this tag, we forbid the robot from including the page in the index, while telling it that is should still follow the links coming from it. Do this for some paginated pages and always when these pages are responsible for the distribution of link juice. Use of the canonical tag in meta tags: We do this whenever a different page is actually meant. As in the case of the many different t-shirts that vary only in one minor detail. Or when the system sticks some kind of parameter onto a page. In this case, I would create a canonical tag for the ‘real’ URL. … [Read more...] about Index page count: sometimes less is more! –
— John ☆.o(≧▽≦)o.☆ (@JohnMu) April 10, 2018 FYI - I have yet to see a site that has moved over to the mobile-first indexing process yet. I am watching like a hawk and I see zero cases of anyone reporting their site has moved over. If you know of any sites, do let me know. … [Read more...] about Google Checks Links On Desktop Vs Mobile Before Switching To Mobile First Indexing
What surprises me is that Google has said time and time again that how Google decides when to move a site to the mobile-first indexing process is based on if a site is technically ready for it or not. However, a new theory I spotted this morning, which was debunked by Google's John Mueller said that Google moved sites to this new mobile-first indexing process based on search volume. … [Read more...] about Google: Mobile-First Indexing Switch Is Based On Technical Set Up, Not Search Query Volume
Rather than let the story spiral, Starbucks took control of the story and their message featured in the press. This is effective PR as it relays the brand values of the company to ensure the actions of one store doesn’t reflect the brand as a whole, while also highlighting they are an inclusive brand who are committed to resolving racial issues. … [Read more...] about Hipster Index, Tip Advisor, and Greggs hotspots: Our favourite PR campaigns this week
This mobile first indexing launch, which supposedly began rolling out a month ago to a wider set of sites, has mostly gone completely unnoticed. I saw no one post that they received Search Console notifications or shown any other signs of the rollout. … [Read more...] about Google To Expand Mobile-First Indexing Again? In Upcoming Weeks.