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It’s no secret that marketers are relying on social media as a significant part of their marketing strategy. In fact, according to Social Media Examiner, an astounding 92% of marketers have indicated that social media is important for their business in 2014. That was up from 86% of marketers during the same study conducted in 2013. So how are big brands making the most of social media? We’re going to answer that question by exploring a number of case studies showing how brands identify buyer personas, create unique social media campaigns, and handle customer service issues. Editor’s Note: To learn more on how to create a social media strategy for multiple clients, check out Debbie Miller’s Marketing Nerds episode. Your browser does not support the audio element. How to Identify Your Buyer Persona According to the Buyer Persona Manifesto, a buyer persona is “an archetype, a composite picture of the real people who buy, or might buy, products like the ones … [Read more...] about Mastering Social Media for Big Brands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google AdWords Expands Product Ads Google announced they are expanding the product ads within the AdWords listing that they have been testing for a while.Google said, in the U.S., searchers should see them more frequently. It is however still a beta but Google will continue to expand it over time.Here are the key features: Pay only for results: […] Google Adds World Bank Data To Search Results Not wanting to be overshadowed by today’s Bing / Walfram Alpha collaboration, Google has announced the addition of World Bank data to its search results … or, as Danny Sullivan said on Twitter, “we got structured data, too.”Google says it’s now pulling in 17 World Development Indicators from the World Bank, and uses a search […] Bing Gains Search Share In October: Experian Hitwise While Bing is happily rolling out new search features, … [Read more...] about The Day In Search, November 11, 2009

The introduction of satellite images into map search interfaces has excited both virtual sightseers and local app developers. Further innovations like Google’s Street View have caused consternation from privacy advocates while further pumping up the buzz about online mapping. In 2008, we can expect further innovations that stretch the envelope while dynamic map interfaces solidify as basic table-stakes for all local sites. In gearing up for this year in local search, I thought I’d give you a pure entertainment piece—here’s a guide to the top coolest things to see in Google Maps. Yum! Brands, Inc.’s subsidiary, KFC, built this brilliant ad back in 2006, geared to be viewable by space aliens. It was purposefully built just off Extraterrestrial Highway, near Area 51: I pointed out the swastika-shaped building below back in 2006, along with a few other map enthusiasts. In September of 2007, the U.S. Navy bowed to pressure from radio commentators and the … [Read more...] about 20 Awesome Images Found In Google Maps

At a time when most advertisers in the U.S. are trying to unlock new forms of video storytelling with 6-second YouTube bumper ads, it may seem counter-intuitive to ask:Why have so many brands in India mastered the art of video storytelling in longer-forms?6 Examples of Indian Brands Winning at Video StorytellingSix YouTube videos uploaded by three brands in India over the past two years have all garnered more than 100 million views.This includes, “Hyundai | Celebrating 20 Years of Brilliant Moments,” which was uploaded to the Hyundai India YouTube channel on June 27, 2018.The 4-minute-and-45-second long video now has 222 million views. The video tells the story of “The deal with Accent.”Spoiler alert: You’ll want to have a box of tissues nearby when you watch the South Korean carmaker celebrate Hyundai’s 20 years of operations in India and reinforce the emotional connection the brand enjoys with its 5.3 million-plus customers in the country.Now, if … [Read more...] about Why Have So Many Brands in India Mastered the Art of Video Storytelling?

There’s an interesting phenomenon with regards to the internet that the more tech-savvy among us might not notice, and those less educated in the world of the web are prone to doing without realizing.The usual URL format is www.example.com. We all recognize this as a website URL. However, there’s one thing missing from that URL that is, in fact, critical. That’s the HTTP:// part of the command, the hyper text transfer protocol, with or without the S for secure. At the same time, the www is not actually necessary for almost all websites.The www is a relic from a time when subdomains ruled access to a server. The www was the world wide web access, the front-facing page. The same site at ftp.example.com would be the file transfer protocol access, which the site administrator could use to upload and transfer files. A similar URL, pop.example.com, would be the post office protocol, which usually directs to an email server.However, these days, most web servers relegate this … [Read more...] about Which Domain Extensions Rank The Best in Google?