From the solopreneurs to the Fortune 500 companies, everyone wants better conversion rates.Unfortunately, conversion rates, like many other things in life, do not improve via wishful thinking.It takes work. Hard work.The question now is: what type of work do you need to put in to improve your conversion rate?What if I told you you could increase your conversion rate by 5x?Interested?Then read on to learn four way I’ve done it with my own sites.1. Enhance Your Website’s PersonalizationAccording to a Forrester report, 68 percent of businesses have made personalizing experiences a top business priority.Research from Epsilon marketing indicates that 80 percent of customers are likely to do business with a company that offers personalized experiences.And Evergage’s Trends in Personalization Survey (PDF) shows that an average of 54 percent of marketers say they see increases of at least 10 percent in their main KPIs (which includes conversion rate, lead … [Read more...] about 4 Proven Ways to 5x Your Conversion Rate
Indian ecommerce market
Generating a content marketing strategy for a business is usually essential for its life. As we can’t strategy a “content marketing plan” without the support of content marketing tools. Because content marketing wants to more examiners and actions to make note of your business plus and minus and also your enemies business plus and minus. To plan the best content marketing strategy that successes your race. “CONTENT MARKETING IS A LONG TERM RELATIONS. IT’S NOT A ONE NIGHT STAND” SEO is a serious partner to content marketing. Search represents an extensive chance for information found at a time when clients are dynamically looking for a result. What is content marketing in digital marketing? Content marketing is the base word for today’s digital marketing world because many people typically attention on the content. And most of them make use of content marketing platforms to create convincing content, but few are still finding perfect SEO … [Read more...] about Top 30 Content Marketing Platforms 2018 to Boost Your SEO
Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooked and underestimated medium. Podcasts can build your brand and drive direct traffic, while at the same time adding rich content to your site and supporting your link-building efforts. Of course, you not only need to know how to leverage your podcasts for SEO, but also how to rank well on the platforms specific to podcasts. So whether you’re starting out or are an established podcaster, read on for specific tips on how to SEO your podcast. 1. It’s all in the title What does it take for your podcast to be found on iTunes and Google Play? It’s all in the title. The iTunes ranking algorithm for podcasts places a heavy emphasis on the title of the podcast, in addition to factors like total number of subscribers and the total number of reviews … [Read more...] about 6 ways to grow your podcast audience with SEO
Google rolled out its Trusted Stores program earlier this month, acknowledging the importance of trust to improving online shopping experiences. Google’s Trusted Stores Program Indeed, in the announcement on their official blog, Google highlighted the conversion optimisation improvements delivered by inclusion in the program: a 2.3% increase in sales for Wayfair, and a whopping 8.6% increase for Beau-coup. Before looking at the program in more detail, it’s informative to ask why such a massive increase for Beau-coup was achieved and only a modest, but still hugely significant (in terms of bottom line revenue) improvement was achieved for Wayfair with the same change? Simple: Wayfair is a well known online brand and the 50th highest revenue generating US website online according to Internet Retailer (as noted in Google’s post). In short: it’s got a lot of trust. Beau-coup are less well known and have more to gain from associating with another highly trusted … [Read more...] about International SEO Strategy: Get Trusted Quickly
To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?