For years now, there has been some discrepancy between statements from Google Local engineers and general optimization advice from some local search marketers where reviews and ratings are concerned. So, what’s the skinny? Rating values may simply not affect your rankings. Read on to see why. Ratings Vs. Reviews A rating is usually a qualitative measure — essentially, a numerical score which a consumer selects when critiquing a business — such as on a 5-point or 10-point scale, or one to five stars, grades between “A” or “F”, or some other qualitatively measured scale between “poor” and “excellent.” A review is typically some text one has written about a business. The two are often used in the same breath when talking about rating or reviewing businesses, and the two activities are often combined in the same process when users are encouraged to provide feedback about a business. In this article, we’re primarily … [Read more...] about Should You Count Reviews & Ratings Out In Google Local Rankings?
Individual debt collection
Firstly, as a quick refresher, the terms ‘big data’ and ‘programmatic’ sound more complex than they are! In my last article, Why Do Big Data & Programmatic Marketing Actually Matter?, I described how big data can simply be thought of as ‘more data,’ and that having more data makes us smarter marketers. Using more data can be difficult to do, and so, the way to use more data is with an approach called ‘programmatic.’ Removing all the complexity and BS from the term, at its highest level, ‘programmatic’ just means that you are writing some logical rules that combine bits of that data together. Simple, right? It Means You Don’t Have To Guess Anymore The rise of media exchanges and RTB (real-time bidding) means that as marketers we no longer need to simply shout at crowds, but instead can talk directly to individuals. It used to be common for a marketer to brief an agency or publisher about their audience by describing … [Read more...] about 3 Real-Life ‘Programmatic’ Executions & What They Mean To You
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Federal Judge Expresses Anger Toward Apple, Motorola For Using Global Litigation “As A Business Strategy” In the original Star Trek series episode called ”Let That Be Your Last Battlefield,” two nearly identical aliens, inflamed by mutual hatred, beam down to their decimated planet to continue their fight, seemingly for eternity. That might also be a way to describe the Apple-Android global litigation: it goes on and on, seemingly forever. A frustrated […] Foursquare Checks In Additional Funding, Promises Continued Innovation Yesterday, Foursquare rolled out version 6.0 of its popular app loaded with new features. Today, founder Dennis Crowley announced that Foursquare has secured $41 million so the company can continue to innovate in the local/social/mobile space. According to Crowley, the funding … [Read more...] about Marketing Day: April 11, 2013
Abandonment: The surrender or relinquishment of a real estate property, including a piece of land or a housing unit. Accumulated Depreciation: The asset’s depreciation from the acquisition phase to the latest depreciation results in dollar amount. ADA: Abbreviation for The Americans with Disability Act, a federal legislation that prohibits any form of discrimination against people with disabilities. Amortization: The equalization of the regular mortgage payment over the life of the loan by lowering the interest payments and raising the principal payments. The repayment of loan principal over time. Annual depreciation: The depreciation of the asset in the recently finished fiscal year in dollar amount. Affordable housing: Housing governed by a federal or state agency with an aim to help people and control their rent when they meet certain criteria. Agent: Individuals who have a legal basis to act on behalf of another person. Amenities: Material and immaterial features of a given … [Read more...] about Property Management & Rental Terminology (In Depth Glossary)