How much impact did that last tweet have on your marketing campaign? Did that Facebook ad really get you results? As a social media marketer, these are questions you would be facing every day. Even though our e-book, The Ultimate Guide to Social Media breaks down the entire workflow (a definite must-read!), we know that you still have some nagging questions left. That’s why, we invited Kendall Bird for our latest #SEMrushchat. Being the Social Media Manager @CollegisEdu, she has hands-on experience in social media marketing and can provide actionable tips to your queries. Along with our other chat participants, she discussed top questions surrounding social media marketing. In case you missed it, here is a quick summary of the discussion: Q1. What is your favorite social media management tool for analytics and managing multiple social media accounts? A common mistake that most social media managers make is failure to pick the right tool to assist them in their efforts. … [Read more...] about Launching, Managing and Measuring the Value of Social Media #SEMrushchat recap
Industry news and trends
Well the pedantic answer to this would be, “Not till until you adopt a less useless form than that of human being and become a well-regarded publishing website” but we’ll get into my erroneous grammatical choices in a different article. On another website. For the beginner’s out there, let’s answer a few questions… What is an authority website? An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. And yes it is a rather nebulous term. Which websites have authority? All the ones you’d expect… Major news publishers, such as The Guardian, BBC, The Huffington Post, as well as industry blogs and popular well-regarded sites such as *cough* this one *cough* If you’re a niche website, but still highly regarded, you can still be an authority as much as the more general publishers above. Who decides which sites have authority? … [Read more...] about What is an authority website and how can I become one?
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a couple of updates from Facebook, an emphatic ’no we’re not going to take on Google’ from Wikipedia, what times of day you can bug the support team at AdWords and swearing. Facebook adds new video metrics to Page Insight From this week, Facebook’s Page Insights has been redesigned and now includes new video metrics much demanded from publishers. Minutes Viewed: The total minutes of watch time spent on the video. This is one of the most requested video metrics from publishers, and we’re excited to make it available today. 10-Second Views: The number of times the video was viewed to 10 seconds. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video. Sound-on vs. Sound-off: A breakdown between views with sound and views without sound is … [Read more...] about Six of the most interesting SEM news stories of the week
This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index? Facebook launches analytics for Messenger chatbots On Monday, Facebook announced that it will be extending its Facebook Analytics for Apps tool to Messenger, so that early adopters of chatbots will be able to track the response to them via analytics. Al Roberts reported for Search Engine Watch’s sister site, ClickZ, that brands who have built chatbots using Facebook’s Messenger Platform will have access to a variety of metrics without needing to add additional code. These will include messages sent, messages received, user blocks and unblocks. LinkedIn Sponsored InMail goes self-serve LinkedIn Sponsored InMail, which allows marketers to send promotional messages to the InMail inboxes of LinkedIn users, has been opened … [Read more...] about Five most important search marketing news stories of the week
This week, we've got the latest on a strange glitch appearing in Google's mobile search, a new beta search engine launched by Creative Commons, and the decline of brand hashtags in Super Bowl ads. Plus, a new report has indicated that consumers don't find the vast majority of brands meaningful; and Google reveals that custom 404 pages are not beneficial to SEO. Google's mobile search glitches, indexes desktop sites If you've been keeping an ear to the ground - or the Twittersphere - in the world of Google SEO, you might have heard that strange things have been happening with Google's mobile index over the past few days. Last week and early this week, some astute observers noticed that Google's mobile search was indexing desktop websites where it would normally be indexing the mobile version of that site. The suddenness of the switch, coming on the heels of Google's newly-implemented penalty for intrusive mobile interstitials and ahead of its planned rollout of a mobile-first search … [Read more...] about Five most interesting search news stories of the week