Industry targets

B2B marketers need to ensure their message hits the right business professionals who are high enough in the hierarchy of a company to make purchase decisions. This Psychographic Targeting Hot House post by Chris Davis, Account Manager at aimClear, will showcase how marketers can use Facebook’s mashed-up targeting to ensure their ads are seen by the people that can write the checks. Why not just use LinkedIn? Sure, marketers can go to LinkedIn, famous for its B2B targeting, but they could end up paying more per lead on average with less reach. Couple LinkedIn’s limited, pricey platform with the fact that LinkedIn’s ad selection is limited, and it can become frustrating to marketers looking for modern, creative ways to reach their customers without paying an arm and a leg. While there are far more people active on Facebook on a daily basis, the way they interact and disclose personal information is different. LinkedIn users typically interact to build professional … [Read more...] about Nail B2B Authority Targeting: Psychographic Targeting Hot House

Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads: https://www.linkedin.com/ads/ LinkedIn Ads is an offering from the popular professional networking site that provides many targeting options and cost-effective innovative ways to reach your audience. Campaigns can be created to target a specific message, product, general brand, promote a web conference or anything you want to make sure your audience is aware of. Here’s a look at how you can use specific targeting options to make your LinkedIn Ads campaign work for you. This process is similar to other ad networks we all use to promote brands, products and offerings. Make sure the messaging in line with what you want your audience to do…buy a product, sign up for a conference, add a new … [Read more...] about 6 Targeting Methods To Reach Your Business Audience Via LinkedIn

On the heels of a formal privacy complaint by former FTC employee Chris Soghoian targeting Google’s embedding of search queries in page URLs, a new class action lawsuit takes aim at the same thing. It seeks monetary damages and an injunction against Google’s alleged sharing of searches with third parties. Google Said To Share User Queries Filed in federal court (Northern District of California), the complaint asserts that Google’s shares queries in violation of Google’s own privacy policies as well as federal law and California state privacy and business practices statutes. The basic allegation of the complaint is the following: Google has consistently and intentionally designed its services to ensure that user search queries, which often contain highly-sensitive and personally-identifiable information (“PII”), are routinely transferred to marketers, data brokers, and sold and resold to countless other third parties. The user search queries … [Read more...] about Class Action Suit Targets Google, Seeks Elmination Of Search “Referrer” Leakage

I can imagine two possible consumer reactions to MediaCart, a smart shopping cart that offers video displays, personalized services, and targeted advertising to shoppers in retail stores: amazement or horror. Microsoft has teamed up with MediaCart to offer in-store ad targeting that is both behavioral and takes the concept of “location-based services” to the store aisles using RFID tags. Here’s the press release. The first rollout will be in selected ShopRite grocery stores, which are concentrated on the US East Coast. According to the release: By using Microsoft technologies, the MediaCart solution will enable anonymous ad targeting through data obtained through ShopRite’s customer loyalty card program. A shopper would scan his or her card at the MediaCart, and receive ads and promotional offers based on past purchases and/or saved shopping lists that could be uploaded from a home PC. No personally identifiable information will be shared with Microsoft, … [Read more...] about Microsoft And MediaCart Bring Ad Targeting To Grocery Store Shopping Carts

Despite its ongoing struggles in China, Google reportedly has a new plan for its business there: targeting display advertising, particularly amongst the growing export industry. That’s according to a Reuters report, which lays out Google’s new focus this way: Under the new game plan, Google is targeting Chinese firms to advertise on its dominant overseas search market, a business which already constitutes about half of its China revenues, according to Harrington. Google is betting that rapidly-growing Chinese exporters, keen to reach out to overseas customers, will make use of the company’s global reach through its international search sites. A Google spokesperson told Reuters that the company plans to add sales people to its China-based staff this year. It was one year and a day ago that Google announced it would stop censoring search results in China. That began an ongoing series of moves that allowed Google some level of activity in the country, but its organic … [Read more...] about Target Display Advertisers, Report Says