Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about SEO Industry Mourns The Loss Of Dana Lookadoo
Create keyword columns in TweetDeck or a Twitter client of choice that track hashtags specific to events of interest. Follow conversations ongoing – before, during, and after. Participating in conversations before the event can help pave the way for smoother social interactions IRL. Monitoring during certainly gives you a deep look at what’s going on real-time. Take note of what other companies are tweeting up a storm. Are they your competitors, or non-foes worth befriending? Are they doing anything differently, better, are they getting Retweeted more? Learn from them. (Then, either befriend them… or destroy them!) Keep tabs on conversations after to learn what’s happening next for a given event and its following. … [Read more...] about Beef Up B2B Publications With Rockstar Industry Conference Coverage
Unbiased keyword research. On this side of the argument, I would say that it is the job of any good SEO professional to help a client uncover the most-valuable keywords through extensive research. In fact, lack of prior experience in an industry could have a positive effect by pushing the client to think about how they position their products & services as the agency moves up the learning curve and discovers for themselves how people search in that space. … [Read more...] about Do SEOs Really Need Direct Industry Experience To Be Effective?
Over at my Search Engine Roundtable site, I decided to change the name from Roundtable to Search Engine Squaretable and post tabloid-like news such as Microsoft Buys Yahoo So Google Buys Microsoft in Hostile Takeover, Berkowitz Replaced By Lanzone at Microsoft, Danny Sullivan Starts Four Door Media, Matt Cutts Transfers to Performics – Will Assume Lead SEO Role. Wait, did I say Danny started Four Door Media? … [Read more...] about April Fools 2008 : The Search Industry’s Recap
“Oh, but there’s no money in small businesses,” you say. Or, “Small business owners are too busy to be good clients, they have too many other things on their minds.” I know it’s easy to dismiss small business clients as a “good fit for someone else,” and I know small businesses aren’t always good for your company’s bottom line. But before you disagree with me wholesale, let me explain why I think we need small businesses to understand and appreciate SEO and search marketing. … [Read more...] about Why The SEO Industry Needs Small Business