One of the limitations of information on the Web is that it is organized differently at each site on the Web. As a newly granted Google patent notes, there is no official catalog of information available on the internet, and each site has its own organizational system. Search engines exist to index information, but they have issues, as described in this new patent that make finding information challenging. Limitations on Conventional Keyword-Based Search Engines The patent granted to Google, in September of 2016, discusses a way to organize information on the Web in a manner which can help to better organize and index that information, using context vectors to better understand how words are being used. The patent describes limitations of search engines that are based upon indexing content using keywords, such as: A search engine working with Conventional keyword searching will return all instances of the keyword being searched for, regardless of how that word is used on a site. This … [Read more...] about Google Patents Context Vectors to Improve Search
Inexperienced 7 little words
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
Outreach is definitely the buzzword of the year. Whether it's used for acquiring guest post opportunities, mentions on social media, or product reviews and feedback, having a successful process for connecting to others is essential. At the start of this year I took a little time out to do some traveling around South East Asia. As a result, I thought it'd be a prime opportunity to set up my own travel blog to document my journeys, as well as bring in a little extra income to cover some of my spending money. After running the blog for around 9 months now, I've learned a lot of lessons from being on the receiving end of contact from SEO companies. So, I thought I'd conduct some outreach of my own to find out what other travel bloggers liked to see from companies reaching out to them and provide some recommendations about what actually works. Travel Blogger Opinions Over my time within the travel blogging community I've built some great relationships with a load of fantastic bloggers. I … [Read more...] about Improving Your Outreach – Lessons from the Travel Niche
When it comes to search engine optimization (SEO), it’s crucial to research your competition. Knowing where you stand in relation to your competitors will help inform the strategy and tactics needed to achieve your client’s SEO goals, allowing you to focus your efforts and set realistic expectations. Who are the top competitors? What is driving their results that you are not doing? When do they publish content? Where do they share their content? Why do they do what they do? And how do they do it? All of these questions should be answered thoroughly, because their answers will be a driving force in your optimization strategy. Unfortunately, putting together a competitor analysis can be a tricky and time-consuming endeavor. But if you follow the steps below, analyzing your competitors just got a little easier. 1. Always Find Out What The Client Wants The true measurement of any competitor analysis’ success is how well it helps the client achieve their primary … [Read more...] about How To Compile A Top-Notch Competitive Analysis For Search
Google and Twitter are back together (again). In early February, the news broke that Google and Twitter had reached an agreement that will provide Google full access to Twitter’s stream. Although we don’t know all the details, we can make a few clear statements plus some assumptions about what’s ahead for the world of search and social. What Does Google Get From The Partnership? The partnership means that Google now has access to the stream of tweets known as the firehose. The firehose, aptly named, sprays nearly 9,000 tweets per second (as of the time of writing) into the ether of the Internet. As if Google didn’t have to index enough information! In the old world, Google used to crawl Twitter in order to pull out relevant tweets for search results. That didn’t work very well — try to crawl a velocity of 8,766 tweets per second, and you’ll find out why. If Google did try to crawl Twitter at the appropriate rate, Twitter might very well crumple … [Read more...] about Everything You Need To Know About The Google-Twitter Partnership